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For Companies At a Glance
- Tasks: Lead marketing campaigns that make a real difference in people's travel experiences.
- Company: Join TfGM, a key player in Greater Manchester's transport network.
- Benefits: Generous leave, free travel, pension scheme, and flexible working options.
- Why this job: Shape impactful campaigns and see your work benefit thousands daily.
- Qualifications: Experience in audience insight and strong communication skills required.
- Other info: Exciting role with opportunities for personal and career development.
Are you an experienced marketing professional who’s passionate about making a real difference to people’s lives? Do you want to help shape campaigns that enable tens of thousands of people to travel across Greater Manchester every day? If this sounds like you, we’d love to hear from you!
Your Role
We’re looking for a Marketing Business Partner to lead the development of marketing campaigns and plans that drive passenger and revenue growth for the Bee Network over the next 12 months. You’ll work collaboratively across teams, manage multiple projects and client relationships, and ensure insight-led marketing activity is delivered on time and on budget.
Who are we?
Our Marketing team plays a vital role in helping people travel across Greater Manchester and in growing the Bee Network across tram, bus, cycling and walking. From campaigns that increase passenger numbers to behaviour change initiatives encouraging walking, wheeling and cycling, this is a varied and rewarding role where you’ll see the impact of your work first-hand!
What you’ll bring
You’ll bring experience in using audience insight to deliver effective marketing strategies, and confidence in influencing and negotiating with stakeholders. You’ll foster collaboration, creativity and teamwork, and support colleagues’ growth and development. Strong relationship management and clear communication skills are key.
What we can offer you
This is an exciting opportunity to join us at a critical time as we work to deliver an integrated transport network across Greater Manchester. The role is for a 12 month fixed term contract, with a salary of £47,539-£52,866 depending on skills and experience. At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.
Our benefits include:
- Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
- Free travel on buses across Greater Manchester, plus rail or Metrolink travel to and from work.
- Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
- Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events.
Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time. Discover more benefits including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website.
Marketing Manager employer: TFGM
Contact Detail:
TFGM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in transport or local government. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best marketing campaigns and strategies. When you get that interview, having tangible examples of your work will set you apart from the crowd.
✨Tip Number 3
Research the company culture! Get to know TfGM’s values of Deliver, Care, and Adapt. Tailor your responses in interviews to reflect how you embody these values, making it clear you’re a perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there, so keep checking back!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Manager role. Highlight your experience in audience insight and effective marketing strategies, as these are key to what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for making a difference in people’s lives through marketing. Don’t forget to mention how you can contribute to the growth of the Bee Network.
Showcase Collaboration Skills: We value teamwork here at StudySmarter, so be sure to include examples of how you’ve successfully collaborated with others in past roles. This will demonstrate your ability to work across teams, which is crucial for this position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our amazing benefits there!
How to prepare for a job interview at TFGM
✨Know Your Audience
Before the interview, take some time to research the company and its target audience. Understand how they engage with their customers and what marketing strategies have been successful for them. This will help you tailor your responses and show that you're genuinely interested in making a difference.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led or contributed to. Highlight the insights you used, the strategies you implemented, and the results achieved. This not only demonstrates your experience but also your ability to drive passenger and revenue growth, which is key for this role.
✨Emphasise Collaboration Skills
Since the role involves working collaboratively across teams, be ready to discuss how you've successfully managed relationships and projects in the past. Share examples of how you fostered teamwork and creativity, and how you supported colleagues' growth. This will align well with the company's values of Deliver, Care, and Adapt.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the current marketing challenges they face or how they measure the success of their campaigns. This shows your interest in the role and helps you gauge if it's the right fit for you.
