Head of Marketing in Manchester

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Do you want to lead the creative firepower behind the Bee Network-building standout, integrated campaigns that help more people choose public transport, support Vision Zero and make everyday journeys better across Greater Manchester? You'll set the marketing vision, inspire multi-disciplinary brand, creative and digital teams, and deliver high-profile campaigns that genuinely matter to the region. You'll also help bring rail into the next chapter of our integrated transport journey, a once in a generation opportunity to make a difference.

Your Role

As Head of Marketing, you'll write and deliver a bold, insight-led strategy to grow patronage and revenue while strengthening the Bee Network brand. You'll lead the annual go-to-market plan, oversee campaign performance, and champion customer-first creative across all channels. You'll direct a talented marketing, design, brand and digital team, manage a budget, and enhance our targeted marketing activity to drive measurable behaviour change.

Who are we?

Transport for Greater Manchester (TfGM) delivers the Bee Network, our joined-up, London-style system that connects people and places across all ten districts. Marketing is central to that mission: we help residents choose sustainable travel, support fare and product launches, and amplify initiatives. This is a visible, high-impact leadership role at the heart of a modern public organisation, combining creative excellence with commercial outcomes for a network used by millions.

What you bring

What you do and how you do it is important - whatever type of role you work in at TfGM - and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt. You're a creative, innovative marketer who thinks outside the box and knows how to turn insight into effective campaigns. You've led behaviour-change and brand campaigns at scale, managed agencies, and built high-performing teams. You're fluent in performance marketing and CRM, comfortable with complex data and increasing ROI, and confident presenting compelling stories to senior stakeholders. You don't need a transport background, what matters is your track record of delivering growth, customer satisfaction and standout, multi-channel campaigns.

What you'll lead (at a glance)

• Strategy & growth: Bee Network brand and marketing strategy, go-to-market planning, KPIs and continuous optimisation.
• Team & culture: day-to-day leadership of marketing, brand, design and digital teams; building a high-performance, values-led culture.
• Campaigns & channels: best-in-class integrated campaigns across paid, owned and earned; web and social strategy; creative and channel management oversight.
• Targeted marketing: establish segmentation, CRM and performance marketing to deliver measurable behaviour change and revenue growth.
• Partnerships & profile: agency roster management, value for money and social value; senior engagement including liaison with the Mayor's office.
• Budget & accountability: optimisation of a significant budget, with transparent post-campaign evaluation.

What we can offer you

A senior platform to lead a vibrant, creative function-brand, digital, design and campaign delivery, with a significant budget, high profile and the space to do your best work for Greater Manchester. You'll join a supportive leadership community, collaborate widely across operations, and shape work that improves daily life in our region. A permanent role with a salary of £70,906 - £79,805 per annum depending on skills and experience. At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.

Our benefits include: Generous annual leave starting at 28 days (plus...