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- Tasks: Support the Performance Marketing team in executing affiliate marketing strategies for iconic brands.
- Company: Join TFG London, a dynamic company with a portfolio of beloved fashion brands.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellbeing support.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Be part of an exciting growth journey and make a real impact in marketing.
- Qualifications: Experience in affiliate marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting! These are exciting times at TFG London. We have enjoyed strong growth in recent years and currently have iconic brands in our portfolio including Phase Eight, Whistles, Hobbs and our luxury Homewares brand Inside Story. We are not stopping there, we have big plans for the next three years within our current brands and beyond.
You’ll support the Performance Marketing team in executing paid marketing activities across paid media, contributing to the profitable growth of Hobbs, Phase Eight, Whistles and Inside Story. This role is affiliate focused.
Responsibilities- Support the Senior Performance Marketing Manager in delivering a strategic affiliate marketing approach, driving new customer acquisition and supporting retention through the Partnerize platform.
- Act as the primary liaison with the Partnerize team, ensuring clear communication of objectives, campaigns, and commercial priorities.
- Own day‑to‑day management of the affiliate programme, including partner onboarding, activation, and optimisation across key partner types (content, cashback, voucher, influencers).
- Facilitate and oversee campaign implementation via Partnerize, ensuring alignment with full‑funnel strategy and performance KPIs (Traffic, CPA, revenue contribution).
- Work closely with partners to secure placements, negotiate commissions, and drive incremental exposure for key campaigns and trading moments.
- Monitor daily, weekly, and monthly affiliate performance, identifying trends and working with partners/agency to optimise activity and maximise ROI.
- Collaborate with internal teams (CRM, Ecommerce Trading, Brand) to align activity with wider marketing and promotional calendar.
- Support reporting and insights across the affiliate channel, including partner performance, incrementality, and new customer contribution.
- Identify opportunities to diversify the programme, including testing new partners, content strategies, and upper‑funnel affiliate activity.
- Maintain strong knowledge of affiliate trends, competitor activity, and Partnerize capabilities to ensure the programme remains competitive and innovative.
- Proven experience in affiliate marketing, ideally within retail, ecommerce or fashion.
- Hands‑on experience with Partnerize (or similar affiliate platforms).
- Exposure to other paid channels (e.g. Google, Meta).
- Strong understanding of affiliate partner types (content, cashback, voucher, influencers).
- Experience managing partner and agency relationships, including commercial negotiations.
- Analytical mindset with the ability to interpret data and optimise performance against KPIs (e.g. CPA, ROAS, revenue).
- Familiarity with analytics tools (e.g., Google Analytics) and attribution principles.
- Strong stakeholder management skills, with the ability to collaborate cross‑functionally.
- Proactive, test‑and‑learn approach with a focus on driving growth.
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service – unlimited access 24/7
Performance Marketing Executive employer: TFG London
Contact Detail:
TFG London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at TFG London or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your affiliate marketing successes. This is your chance to shine and demonstrate how you can contribute to the Performance Marketing team.
✨Tip Number 3
Prepare for the interview by researching TFG London’s brands and their marketing strategies. Knowing their current campaigns and how you can add value will impress them and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at TFG London!
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Executive role. Highlight your experience in affiliate marketing and any hands-on work with platforms like Partnerize. We want to see how your skills align with our exciting plans at TFG London!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how you can contribute to our brands. Keep it engaging and relevant to the job description – we love a bit of personality!
Showcase Your Analytical Skills: Since this role involves optimising performance against KPIs, make sure to showcase your analytical mindset. Mention any tools you’ve used, like Google Analytics, and how you've interpreted data to drive growth. We’re all about making data-driven decisions!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at TFG London!
How to prepare for a job interview at TFG London
✨Know Your Affiliate Marketing Inside Out
Make sure you brush up on your affiliate marketing knowledge, especially within the retail and fashion sectors. Be ready to discuss your hands-on experience with platforms like Partnerize and how you've successfully managed partner relationships in the past.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've interpreted data to optimise performance against KPIs. Bring along any relevant metrics or case studies that highlight your ability to drive growth through data-driven decisions.
✨Understand TFG London's Brands
Familiarise yourself with TFG London's brands—Hobbs, Phase Eight, Whistles, and Inside Story. Be prepared to talk about how your skills can contribute to their growth and how you can align your strategies with their marketing and promotional calendar.
✨Be Ready for Collaboration
Since this role involves working closely with various internal teams, think of examples that showcase your strong stakeholder management skills. Highlight your experience in collaborating cross-functionally and how you’ve successfully navigated commercial negotiations in the past.