Junior CRM Manager

London Full-Time No home office possible

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About The Role

These are exciting times at TFG London. We recently completed the acquisition of White Stuff to complement our established brands Phase Eight, Whistles, Hobbs, and Inside Story. We have big plans for the next three years within our current brands, and we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

What you will be doing

Create and execute a customer retention plan to improve loyalty, reduce churn, and optimise LTV, aligned with business goals
Collaborate with internal teams and external partners to deliver the retention strategy
Drive innovation and foster a culture of continuous improvement, including an always-on test-and-learn approach
Identify new opportunities for growth by analysing customer behaviour with the insights team
Manage automated and personalised lifecycle programmes across cross-sell, upsell, retention, loyalty, at-risk, and win-back initiatives
Monitor and measure KPIs, ensuring reporting supports data-driven decision making

Who you are

CRM specialist with experience managing campaigns for retail businesses with a global footprint
Experience with CDP/ESP/CRM platforms; experience using Exponea is a bonus
Knowledge of customer segmentation, audience development, testing, measurement, and analysis
Proven success in driving customer retention, spend per buyer, and purchase frequency
Hands-on experience with analytics tools, preferably Google Analytics
Excellent stakeholder relationship management skills

What\’s in it for you

We offer a competitive salary and benefits including:

Staff Discount
Discounts across your favourite brands
Virtual GP Service
Wellbeing and Counselling Service
Financial Wellbeing Support
Early Pay through Access Early Pay
Discounted Gym Memberships

TFG London is a fast-growing retail group with brands like Phase Eight, Whistles, Hobbs, and Inside Story. We are committed to creating a friendly and inclusive environment where you can grow and develop.

Our inclusion and diversity statement emphasizes our commitment to a culture that welcomes, develops, and celebrates diversity in backgrounds, experiences, and ideas.