At a Glance
- Tasks: Lead content and social strategy, creating engaging stories that resonate with our audience.
- Company: Join Whistles, a brand focused on creativity and inclusivity in fashion.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of a confident, social-first brand while developing your career.
- Qualifications: Experience in content creation, strong storytelling skills, and a passion for social media.
The predicted salary is between 37800 - 46200 £ per year.
As Senior Content & Social Media Manager, you'll lead our content and social strategy, creating distinctive stories that grow our audience, build engagement and strengthen brand consideration.
From social and editorial to CRM and website, you'll bring the Whistles personality to life and help create a more open, confident and social-first brand.
- Own the content and social strategy, connecting it to wider brand and commercial goals.
- Create engaging, story-led content across social, CRM, website, editorial and brand projects.
- Lead social strategy, staying ahead of platform trends, formats and cultural moments.
- Develop original concepts across video, photography, editorial and emerging formats.
- Shape and evolve the Whistles tone of voice across all customer touchpoints.
- Use performance insight, testing and AI to improve content and audience growth.
- Manage and develop our Junior Content & Social Editor, while working closely with Design, Product, Ecommerce, CRM, Paid Social and Studio.
You’ll have significant experience in content, social, editorial or digital, ideally within fashion, lifestyle, culture or premium retail.
You’ll be a strong storyteller and copywriter with a sharp understanding of social, audience behaviour and emerging formats.
Commercially minded and creatively curious, you’ll be confident turning ideas into engaging content, using insight to make it better and bringing people with you along the way.
Whistles is entering a new chapter, and we’re looking for someone to help shape how we show up in the world.
TFG London Inclusion and Diversity statement of commitment
At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.
We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.
It’s not just what you can do for us.
We will give you the tools and the time to develop your career in the direction you want to go.
Alongside that, we have some great benefits which include
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service - unlimited access 24/7
If you want to join us and create moments that matter, we’d love to hear from you.
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Content and Social Media Manager in City of Westminster employer: TFG London
At TFG London, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment that encourages innovation in the fast-paced world of ecommerce and fashion retail. Located in the heart of London, we offer unique advantages such as access to industry events and a vibrant city life, making it an exciting place to develop your career.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Social Media Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TFG London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TFG London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TFG London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TFG London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Social Media Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TFG London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TFG London:Show us that you’ve done your homework! In your application, briefly mention what you admire about TFG London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TFG London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TFG London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TFG London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
