At a Glance
- Tasks: Lead and scale digital marketing strategies across paid media, SEO, and CRM.
- Company: Dynamic company focused on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a creative team and stay ahead of industry trends in a fast-paced environment.
- Why this job: Make a real impact on revenue growth while mastering cutting-edge digital marketing tools.
- Qualifications: 4+ years in performance marketing with expertise in Google Ads, Meta, and TikTok.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a commercially driven Senior Digital Marketing Manager to lead and scale performance marketing and lifecycle strategies across paid media, SEO, and CRM. This role is responsible for owning the full customer funnel - from acquisition to retention - leveraging channels including Google Ads, Meta, TikTok, and lifecycle marketing via Klaviyo.
You will play a key role in driving revenue growth, improving marketing efficiency, and building scalable systems across all digital channels.
Key Responsibilities
- Own and execute the overall digital marketing strategy, aligning with business growth and revenue targets.
- Lead and scale paid media performance across Google Ads, Meta, and TikTok, with full ownership of budget, forecasting, and ROI.
- Define and implement advanced SEO strategy, including technical improvements, content direction, and long‑term organic growth planning.
- Own the CRM and retention strategy using Klaviyo, driving lifecycle marketing and customer LTV.
- Design and optimise end‑to‑end customer journeys, including acquisition funnels, email flows, and conversion paths.
- Build and scale high‑performing automated flows (welcome, abandoned cart, post‑purchase, win‑back, cross‑sell).
- Develop advanced segmentation strategies to personalise messaging and improve campaign performance.
- Lead data‑driven decision making, analysing performance across all channels and identifying growth opportunities.
- Establish and track key metrics including ROAS, MER, CAC, LTV, and contribution margin.
- Manage and optimise significant marketing budgets, ensuring efficient allocation across channels.
- Collaborate cross‑functionally with creative, product, and development teams to improve conversion rates and user experience.
- Stay ahead of industry trends, platform updates, and emerging opportunities in digital marketing.
Requirements
- 4+ years experience in performance marketing, growth marketing, or digital marketing leadership roles.
- Proven track record of scaling paid media campaigns and driving revenue growth.
- Deep expertise in: Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads.
- Strong experience with Klaviyo, including flows, segmentation, and revenue attribution.
- Advanced understanding of customer lifecycle, retention, and LTV optimisation.
- Strong analytical and commercial mindset with experience using data to drive decisions.
- Experience managing budgets and forecasting performance.
- Preferable to have experience/interest in collectibles, particularly sports cards, and an understanding of that customer base and market dynamics.
KPIs / Success Metrics
- Revenue growth & channel contribution.
- Return on Ad Spend (ROAS) & Marketing Efficiency Ratio (MER).
- Customer Acquisition Cost (CAC).
- Customer Lifetime Value (LTV).
- Email/SMS revenue contribution via Klaviyo.
- Conversion rate and funnel performance.
Digitial Marketing Specialist in Liverpool employer: TFF Breaks
Join a dynamic and innovative team as a Senior Digital Marketing Manager, where your expertise will directly influence our growth trajectory. We pride ourselves on fostering a collaborative work culture that encourages creativity and professional development, offering ample opportunities for career advancement in the vibrant city of [Location]. With competitive benefits and a focus on employee well-being, we are committed to creating a rewarding environment for those passionate about digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digitial Marketing Specialist in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work with Google Ads, Meta, and TikTok. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn – you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and results. Use data to back up your achievements, like ROAS and LTV improvements. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you’ve used platforms like Klaviyo to drive customer retention and lifecycle marketing. Employers love candidates who are not just experienced but also passionate about staying ahead in the game!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us scale our digital marketing efforts. Plus, applying directly shows your enthusiasm and commitment to joining our team!
We think you need these skills to ace Digitial Marketing Specialist in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with Google Ads, Meta, and TikTok, and don’t forget to showcase your skills in CRM and lifecycle marketing. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your previous experiences align with our goals at StudySmarter. Let us know how you can own and execute our digital marketing strategy.
Show Off Your Analytical Skills:We love data-driven decision making! In your application, mention specific metrics you've worked with, like ROAS or LTV. Show us how you've used analytics to improve campaign performance and drive growth in your past roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at TFF Breaks
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially around Google Ads, Meta, and TikTok. Be ready to discuss specific campaigns you've managed and the results you've achieved, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked key metrics like ROAS and CAC, and be ready to explain how you optimised campaigns based on that data.
✨Demonstrate Your CRM Expertise
Since Klaviyo is a big part of the role, make sure you can discuss your experience with it in detail. Talk about specific flows you've created, how you've segmented audiences, and the impact it had on customer retention and LTV.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about challenges you've faced in past roles and how you overcame them, particularly in scaling campaigns or improving conversion rates.
