At a Glance
- Tasks: Manage PPC campaigns, optimise performance, and analyse data for impactful results.
- Company: TFAS Enterprises, a leading digital marketing and financial advice firm in Leeds.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Remote work available with a vibrant office culture in Leeds.
- Why this job: Join a dynamic team and make a real difference in digital marketing strategies.
- Qualifications: Experience in PPC management and strong analytical skills required.
The predicted salary is between 28000 - 39000 € per year.
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
Department: Digital
Location: Leeds
Compensation: £33,000 - £39,000 / year
Company Structure:
- Inzuzo findings Ltd: Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
- TFAS Wealth Ltd: Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
- TFAS Compliance Services: Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offering an extensive range of compliance support services bespoke to financial services firms.
Working Options: Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month. 37.5 hours per week Monday to Friday.
Key Responsibilities:
- Campaign Testing and Optimisation: Monitor and remove negative keywords across search channels for multiple brands. Create experiments in both search and social channels to drive performance. Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance. Proactively seek ways to improve campaign profitability through performance insights. Plan and implementation of A/B testing across various channels.
- Account and Campaign Management: Ensure all invoices are correct and sent to Receipt Bank on a monthly basis. Update campaign geo‑targeting as and when required. Maintain PPC log with account level changes. Pausing and reactivation of campaigns/accounts as and when required. Use of Google and Bing Editor to make major campaign changes. Creation of digital assets for existing and new campaigns. Ensure that campaign lead targets are being met. Ensure that existing pixels and tags are firing correctly and implement new ones as and when required.
- Reporting Close: Update and maintain reports with online and offline data. Build out new reports to monitor campaign performance.
- Account Creation: Create new ad accounts for search.
PPC Manager employer: TFAS Wealth Limited
At TFAS Enterprises, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Leeds. With flexible working options and a commitment to employee growth, we provide our team with the tools and opportunities to excel in their careers while making a meaningful impact in the financial services sector. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, A/B tests, and any impressive results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. We recommend doing mock interviews with friends or using online resources to boost your confidence and refine your answers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Manager role. Highlight your experience with campaign testing, optimisation, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise in PPC management.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any experience you have with calculating ROAS, lead volumes, or profitability. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at TFAS Wealth Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Understand the latest trends in campaign testing and optimisation, and be ready to discuss how you've used tools like Google Ads and Bing Editor in past roles.
✨Showcase Your Analytical Skills
Be prepared to talk about how you analyse data to drive performance. Bring examples of how you've calculated metrics like ROAS and cost per lead, and how those insights led to successful campaign adjustments.
✨Demonstrate Your Problem-Solving Abilities
Think of specific instances where you've proactively improved campaign profitability. Share stories about A/B testing you've implemented and the results that followed, showing your ability to adapt and optimise.
✨Ask Smart Questions
Prepare thoughtful questions about the company's approach to digital marketing and compliance. This shows your genuine interest in their operations and helps you gauge if it's the right fit for you.
