TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
- Department: Digital
- Location: Leeds
- Compensation: £33,000 - £39,000 / year
Key Responsibilities
Campaign Testing and Optimisation
- Monitor and remove negative keywords across Search channels for multiple brands
- Create experiments in search channels to drive performance
- Review FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
- Proactively seek ways to improve campaign profitability through performance insights
- Plan and implementation of A/B testing across various channels
Account and Campaign Management
- Ensure all invoices are correct and sent to Finance on a monthly basis
- Update campaign geo‑targeting as and when required
- Maintain channel change log with account level changes
- Pausing and reactivation of campaigns/accounts as and when required
- Use of Google Editor to make major campaign changes
- Creation of digital assets for existing and new campaigns
- Ensure that campaign lead targets are being met
- Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
Reporting
- Update and maintain reports with online and offline data
- Build out new reports to monitor campaign performance
Account Creation
- Create new ad accounts for search channels as and when required both as stand‑alone accounts as well as part of existing MCC structure
Competitor Monitoring
- Use competitor and market insights to improve channel performance
Campaign Planning & Building
- Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google Keyword Planner and The Search Monitor
Compliance and Regulation
- Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
Relationship Management
- Maintain the relationship with external account managers
Landing Page Management & Design
- Design of new landing pages through Unbounce
- Maintenance of existing landing pages
- Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
Emerging Technologies and Industry Updates
- Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
- Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance
Qualifications
- Relevant marketing diplomas/certifications/qualifications
- Educated to Degree level in a related field
Experience
- Minimum 1 year experience in managing Google Ads
- Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
- Experience working for Finance/Pension related or FCA regulated companies
- Experience working in lead generation or performance marketing settings
- Experience running performance experiments with structured testing frameworks
- Experience with landing page management, design and testing
Skills
- Strong attention to detail
- Excellent time management and organisation skills
- Strong analytical and numeracy skills
- Excellent communication, both verbal and written
- Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Behaviours
- Open – Relate and communicate with others, adapting your style to everyone.
- Positive – Being optimistic and encouraging a positive mindset.
- Professional – Exhibiting a courteous, conscientious, and business‑like manner.
- Leadership – Drive the company vision and positively influence those around you.
- Cooperative – Work together and support each other to learn and grow.
- People Focused – Delivering the best service and adding value to our clients
What We Offer You
- 25 days annual leave plus Bank Holidays (increasing by 1 day each year after 3 years of service, maximum of 5 additional days)
- 4 pm Finish on a Friday
- Annual performance‑related Company bonus and salary review
- 5% Employer pension contribution
- 4 × Death in service
- 24‑hour access to our Employee Assistance Programme with Health Assured
- Opportunities for continuous professional development
- Buying and selling annual leave scheme (up to 5 additional days)
- Regular social events throughout the year
- Free mortgage advice
- 1 hour lunch break and 2 × 15‑minute breaks
Remote Working Flexibility
- Remote or hybrid working options depending on preference, with two office visits per month at our Headquarters based in Leeds.
- 37.5 hours per week Monday to Friday – standard working hours 09:00 to 17:30 with flexibility to meet individual needs (16:00 Friday Finish).
