At a Glance
- Tasks: Manage PPC campaigns to maximise growth and profitability in a dynamic digital marketing environment.
- Company: Join TFAS Enterprises, a leader in digital marketing and financial advice.
- Benefits: Enjoy 25 days annual leave, flexible hours, and a supportive work culture.
- Other info: Remote work options available; vibrant team culture with regular social events.
- Why this job: Make an impact in the financial sector while developing your marketing skills.
- Qualifications: 2+ years managing Google Ads; experience with social platforms is a plus.
The predicted salary is between 35000 - 45000 £ per year.
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
The Group is comprised of:
- Inzuzo Ltd – Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
- TFAS Wealth Ltd – Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
- TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offers an extensive range of compliance support services bespoke to financial services firms.
As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search channels with the objective of maximising growth and profitability while meeting lead targets. Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month. 37.5 hours per week Monday to Friday - standard working hours are 09:00 - 17:30 with flexibility to meet individual needs (16:00 Friday Finish).
Key Responsibilities
- Campaign Testing and Optimisation
- Monitor and remove negative keywords across Search channels for multiple brands
- Create experiments in search channels to drive performance
- Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
- Proactively seek ways to improve campaign profitability through performance insights
- Plan and implementation of A/B testing across various channels
- Account and Campaign Management
- Ensure all invoices are correct and sent to Finance on a monthly basis
- Update campaign geo-targeting as and when required
- Maintain channel change log with account level changes
- Pausing and reactivation of campaigns/accounts as and when required
- Use of Google Editor to make major campaign changes
- Creation of digital assets for existing and new campaigns
- Ensure that campaign lead targets are being met
- Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
- Reporting
- Update and maintain reports with online and offline data
- Build out new reports to monitor campaign performance
- Account Creation
- Create new ad accounts for search channels as and when required both as stand-alone accounts as well as part of existing MCC structure
- Competitor Monitoring
- Use competitor and market insights to improve channel performance
- Campaign Planning & Building
- Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google Keyword Planner and The Search Monitor
- Compliance and Regulation
- Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
- Relationship Management
- Maintain the relationship with external account managers
- Landing Page Management & Design
- Design of new landing pages through Unbounce
- Maintenance of existing landing pages
- Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
- Emerging Technologies and Industry Updates
- Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
- Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance
Skills, Knowledge and Expertise
- Qualifications
- Desirable: Relevant marketing diplomas/certifications/qualifications
- Educated to Degree level in a related field
- Experience
- Essential: Minimum 2 years of experience managing Google Ads
- Desirable: Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
- Experience working for Finance/Pension related or FCA regulated companies
- Experience working in lead generation or performance marketing settings
- Experience running performance experiments with structured testing frameworks
- Experience with landing page management, design and testing
- Skills
- Strong attention to detail
- Excellent time management and organisation skills
- Strong analytical and numeracy skills
- Excellent communication, both verbal and written
- Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
- Behaviours
- Open – Relate and communicate with others, adapting your style to everyone.
- Positive – Being optimistic and encouraging a positive mindset.
- Professional – Exhibiting a courteous, conscientious, and business like manner.
- Leadership – Drive the company vision and positively influence those around you.
- Cooperative – Work together and support each other to learn and grow.
- People Focused – Delivering the best service and adding value to our clients.
What We Offer You...
- 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
- 4pm Finish on a Friday
- Annual performance related Company bonus and salary review
- 5% Employer pension contribution
- 4 x Death in service
- 24 hour access to our Employee Assistance Programme with Health Assured
- Opportunities for continuous professional development
- Buying and selling annual leave scheme (up to 5 additional days)
- Regular social events throughout the year
- Free mortgage advice
- 1 hour lunch break and 2 x 15 minute breaks
PPC Manager in Leeds employer: TFAS Enterprises
TFAS Enterprises is an exceptional employer, offering a dynamic work environment in the heart of Leeds, where innovation meets financial expertise. With flexible working options, a strong focus on employee development, and a culture that values positivity and cooperation, we empower our team to thrive while delivering top-notch digital marketing solutions. Enjoy generous benefits including annual leave that increases with service, performance bonuses, and regular social events, making TFAS a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can improve their PPC strategy and demonstrate your knowledge of the latest trends in digital marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at TFAS Enterprises.
We think you need these skills to ace PPC Manager in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PPC Manager role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical prowess. Mention specific tools or methods you’ve used to optimise campaigns and improve performance. We love numbers!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and a well-structured application!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at TFAS Enterprises
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge and any other relevant platforms like Meta or LinkedIn. Be ready to discuss your past campaigns, what worked, what didn’t, and how you optimised them for better performance.
✨Show Off Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used data to drive decisions in previous roles. Bring examples of reports you've created or insights you've gained from campaign performance.
✨Understand the Financial Services Sector
Familiarise yourself with the financial services industry, especially FCA regulations. Being able to speak knowledgeably about compliance and how it impacts digital marketing will set you apart from other candidates.
✨Demonstrate Your Team Spirit
TFAS Enterprises values cooperation and a people-focused approach. Be ready to share examples of how you've worked collaboratively in the past, whether it's with external account managers or within your team.
