At a Glance
- Tasks: Manage digital marketing campaigns to drive growth and profitability in the financial sector.
- Company: Join TFAS Enterprises, a leader in digital marketing and financial advice.
- Benefits: Enjoy 25 days annual leave, flexible hours, and a supportive work culture.
- Other info: Remote work options available; vibrant team culture with regular social events.
- Why this job: Make an impact in a dynamic industry while developing your skills in digital marketing.
- Qualifications: 2+ years managing Google Ads; experience with social platforms is a plus.
The predicted salary is between 40000 - 50000 € per year.
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
The Group is comprised of:
- Inzuzo Ltd – Founded in 2015 and providing market leading, boutique client generation and consultancy services within financial services. Inzuzo connects and matches consumers seeking financial advice with FCA regulated financial advisors based on the consumers objectives, asset value and location.
- TFAS Wealth Ltd – Our FCA regulated and Directly Authorised provider of independent financial advice, digital marketing and internal compliance oversight. TFAS wealth delivers convenience, quality and efficiency using technology to achieve the best possible outcomes for consumers.
- TFAS Compliance Services – Empowers financial services businesses with regulatory support and technology driven compliance solutions by simplifying complex regulatory requirements and offers an extensive range of compliance support services bespoke to financial services firms.
As a Digital Acquisition Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search channels with the objective of maximising growth and profitability while meeting lead targets. Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month. 37.5 hours per week Monday to Friday - standard working hours are 09:00 - 17:30 with flexibility to meet individual needs (16:00 Friday Finish).
Key Responsibilities
- Campaign Testing and Optimisation
- Monitor and remove negative keywords across Search channels for multiple brands
- Create experiments in search channels to drive performance
- Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
- Proactively seek ways to improve campaign profitability through performance insights
- Plan and implementation of A/B testing across various channels
- Account and Campaign Management
- Ensure all invoices are correct and sent to Finance on a monthly basis
- Update campaign geo-targeting as and when required
- Maintain channel change log with account level changes
- Pausing and reactivation of campaigns/accounts as and when required
- Use of Google Editor to make major campaign changes
- Creation of digital assets for existing and new campaigns
- Ensure that campaign lead targets are being met
- Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
- Reporting
- Update and maintain reports with online and offline data
- Build out new reports to monitor campaign performance
- Account Creation
- Create new ad accounts for search channels as and when required both as stand-alone accounts as well as part of existing MCC structure
- Competitor Monitoring
- Use competitor and market insights to improve channel performance
- Campaign Planning & Building
- Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google Keyword Planner and The Search Monitor
- Compliance and Regulation
- Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
- Relationship Management
- Maintain the relationship with external account managers
- Landing Page Management & Design
- Design of new landing pages through Unbounce
- Maintenance of existing landing pages
- Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
- Emerging Technologies and Industry Updates
- Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
- Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance
Skills, Knowledge and Expertise
Qualifications
- Desirable: Relevant marketing diplomas/certifications/qualifications
- Educated to Degree level in a related field
Experience
- Essential: Minimum 2 years of experience managing Google Ads
- Desirable: Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
- Experience working for Finance/Pension related or FCA regulated companies
- Experience working in lead generation or performance marketing settings
- Experience running performance experiments with structured testing frameworks
- Experience with landing page management, design and testing
Skills
- Strong attention to detail
- Excellent time management and organisation skills
- Strong analytical and numeracy skills
- Excellent communication, both verbal and written
- Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Behaviours
Our Company Behaviours are central to our culture and pivotal to our success. We're not just looking for employees; we're looking for individuals who embody our values and want to contribute to our shared mission.
- Open – Relate and communicate with others, adapting your style to everyone.
- Positive – Being optimistic and encouraging a positive mindset.
- Professional – Exhibiting a courteous, conscientious, and business like manner.
- Leadership – Drive the company vision and positively influence those around you.
- Cooperative – Work together and support each other to learn and grow.
- People Focused – Delivering the best service and adding value to our clients.
What We Offer You...
- 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
- 4pm Finish on a Friday
- Annual performance related Company bonus and salary review
- 5% Employer pension contribution
- 4 x Death in service
- 24 hour access to our Employee Assistance Programme with Health Assured
- Opportunities for continuous professional development
- Buying and selling annual leave scheme (up to 5 additional days)
- Regular social events throughout the year
- Free mortgage advice
- 1 hour lunch break and 2 x 15 minute breaks
Digital Acquisition Manager in Leeds employer: TFAS Enterprises
TFAS Enterprises is an exceptional employer, offering a dynamic work environment in the heart of Leeds, where innovation meets financial expertise. With a strong focus on employee growth, we provide continuous professional development opportunities, flexible working arrangements, and a supportive culture that values collaboration and positivity. Our comprehensive benefits package, including generous annual leave, performance bonuses, and a commitment to work-life balance, makes us an attractive choice for those seeking meaningful and rewarding careers in digital marketing within the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Acquisition Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Acquisition Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Acquisition Manager role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our mission at TFAS Enterprises. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention specific examples where you've used analytics to drive campaign performance. We love numbers, so don't shy away from showcasing your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at TFAS Enterprises
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing, especially around Google Ads and social media platforms like Meta and LinkedIn. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the tools, but you know how to use them effectively.
✨Show Off Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've calculated ROAS or improved lead generation through performance insights. This will demonstrate your ability to make data-driven decisions.
✨Demonstrate Your Attention to Detail
In digital marketing, small mistakes can lead to big losses. Highlight your organisational skills and attention to detail during the interview. You might want to share a story where your meticulous nature helped avoid a potential issue or led to a successful campaign.
✨Emphasise Teamwork and Communication
TFAS Enterprises values cooperation and communication, so be ready to discuss how you've worked with others in previous roles. Share examples of how you've maintained relationships with external account managers or collaborated with team members to achieve campaign goals. This will show that you fit well with their company culture.
