PPC Manager in Leeds

PPC Manager in Leeds

Leeds Full-Time 28000 - 35000 £ / year (est.) No home office possible
T

At a Glance

  • Tasks: Manage PPC campaigns across search and social channels to drive growth and profitability.
  • Company: Join a leading digital marketing firm in the heart of Leeds.
  • Benefits: Enjoy competitive salary, flexible working, and generous annual leave.
  • Why this job: Make an impact in the digital marketing space while developing your skills.
  • Qualifications: Degree level education and 3 years of PPC management experience required.
  • Other info: Dynamic team culture with opportunities for professional development and social events.

The predicted salary is between 28000 - 35000 £ per year.

TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.

As a PPC Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search & social channels with the objective of maximising growth and profitability while meeting lead targets. Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month. 37.5 hours per week Monday to Friday.

Key Responsibilities

  • Campaign Testing and Optimisation
  • Monitor and remove negative keywords across Search channels for multiple brands
  • Create experiments in both search and social channels to drive performance
  • Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
  • Proactively seek ways to improve campaign profitability through performance insights
  • Plan and implementation of A/B testing across various channels
  • Account and Campaign Management
    • Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
    • Update campaign geo-targeting as and when required
    • Maintain PPC log with account level changes
    • Pausing and reactivation of campaigns/accounts as and when required
    • Use of Google and Bing Editor to make major campaign changes
    • Creation of digital assets for existing and new campaigns
    • Ensure that campaign lead targets are being met
    • Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
  • Reporting
    • Update and maintain reports with online and offline data
    • Build out new reports to monitor campaign performance
  • Account Creation
    • Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure
  • Competitor Monitoring
    • Use competitor and market insights to improve channel performance
  • Campaign Planning & Building
    • Plan and build out campaigns for both existing and new products within the existing and new verticals across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor
  • Compliance and Regulation
    • Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
  • Relationship Management
    • Maintain the relationship with external account managers
  • Landing Page Management & Design
    • Design of new landing pages through Unbounce
    • Maintenance of existing landing pages
    • Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
  • Emerging Technologies and Industry Updates
    • Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
    • Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

    Skills, Knowledge and Expertise

    Qualifications

    • Essential: Educated to Degree level in a related field
    • Desirable: Relevant marketing diplomas/certifications/qualifications

    Experience

    • Essential: Minimum 3 years of experience managing Google Ads/Microsoft Ads
    • Desirable: Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms
    • Experience working for Finance/Pension related or FCA regulated companies
    • Experience working in lead generation or performance marketing settings
    • Experience running performance experiments with structured testing frameworks
    • Experience with landing page management, design and testing

    Strong skills:

    • Strong attention to detail
    • Excellent time management and organisation
    • Strong analytical and numeracy
    • Excellent communication (verbal and written)
    • Commercially aware and proactive, with a strong drive to identify opportunities and improve performance

    Behaviours

    Our Company Behaviours are central to our culture and pivotal to our success. We’re not just looking for employees; we’re looking for individuals who embody our values and want to contribute to our shared mission.

    • Open – Relate and communicate with others, adapting your style to everyone.
    • Positive – Being optimistic and encouraging a positive mindset.
    • Professional – Exhibiting a courteous, conscientious, and business like manner.
    • Leadership – Drive the company vision and positively influence those around you.
    • Cooperative – Work together and support each other to learn and grow.
    • People Focused – Delivering the best service and adding value to our clients.

    What We Offer You...

    • 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
    • 4pm Finish on a Friday
    • Annual performance related Company bonus and salary review
    • 5% Employer pension contribution
    • 4 x Death in service
    • 24 hour access to our Employee Assistance Programme with Health Assured
    • Opportunities for continuous professional development
    • Buying and selling annual leave scheme
    • Regular social events throughout the year
    • Free mortgage advice
    • 1 hour lunch break and 2 x 15 minute breaks

    PPC Manager in Leeds employer: TFAS Enterprises LTD

    TFAS Enterprises is an exceptional employer located in the heart of Leeds, offering a dynamic work environment that fosters professional growth and collaboration. With a strong focus on employee well-being, we provide generous benefits such as 25 days of annual leave, a performance-related bonus, and opportunities for continuous professional development. Our culture is built on openness, positivity, and teamwork, making it a rewarding place for individuals passionate about digital marketing in the financial services sector.
    T

    Contact Detail:

    TFAS Enterprises LTD Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land PPC Manager in Leeds

    ✨Tip Number 1

    Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

    ✨Tip Number 2

    Show off your skills! Create a portfolio showcasing your PPC campaigns, results, and any A/B tests you've run. This will give potential employers a clear view of what you can bring to the table.

    ✨Tip Number 3

    Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can optimise their PPC strategies and drive performance. Tailor your answers to show you're the perfect fit for their needs.

    ✨Tip Number 4

    Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.

    We think you need these skills to ace PPC Manager in Leeds

    Campaign Management
    PPC Optimisation
    Google Ads
    Microsoft Ads
    Social Ad Platforms
    Data Analysis
    A/B Testing
    Landing Page Design
    Compliance and Regulation
    Performance Marketing
    Analytical Skills
    Attention to Detail
    Time Management
    Communication Skills
    Relationship Management

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our mission. Be sure to mention any specific achievements in PPC that demonstrate your expertise.

    Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Talk about how you've used data to optimise campaigns and improve performance in previous roles.

    Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!

    How to prepare for a job interview at TFAS Enterprises LTD

    ✨Know Your PPC Stuff

    Make sure you brush up on your knowledge of Google Ads and Microsoft Ads, as well as any social ad platforms like Meta and LinkedIn. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools, but that you can use them effectively.

    ✨Showcase Your Analytical Skills

    Since the role involves a lot of data analysis, be prepared to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've calculated ROAS or improved lead volumes through A/B testing. This will demonstrate your ability to make data-driven decisions.

    ✨Understand Compliance and Regulations

    Given the FCA regulated nature of the industry, it's crucial to show that you understand compliance requirements. Familiarise yourself with relevant regulations and be ready to discuss how you've ensured compliance in your previous roles. This will highlight your attention to detail and professionalism.

    ✨Be Ready to Discuss Emerging Trends

    Stay updated on the latest trends in digital marketing and AI. Be prepared to share your thoughts on how these developments could impact PPC strategies. This shows that you're proactive and willing to adapt, which is key in a fast-paced environment like digital marketing.

    PPC Manager in Leeds
    TFAS Enterprises LTD
    Location: Leeds

    Land your dream job quicker with Premium

    You’re marked as a top applicant with our partner companies
    Individual CV and cover letter feedback including tailoring to specific job roles
    Be among the first applications for new jobs with our AI application
    1:1 support and career advice from our career coaches
    Go Premium

    Money-back if you don't land a job in 6-months

    T
    Similar positions in other companies
    UK’s top job board for Gen Z
    discover-jobs-cta
    Discover now
    >