Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage digital marketing campaigns to drive growth and profitability in a dynamic environment.
- Company: Join a leading digital marketing firm in the heart of Leeds, making a real impact.
- Benefits: Enjoy competitive salary, generous leave, and a supportive work culture with remote options.
- Why this job: Be at the forefront of digital marketing in finance, using innovative strategies to connect consumers with advisors.
- Qualifications: Degree in a related field and 3+ years managing Google Ads or similar platforms.
- Other info: Collaborative team culture with opportunities for professional development and regular social events.
The predicted salary is between 28000 - 35000 £ per year.
TFAS Enterprises brings together market leading digital marketing capability and independent financial advice. Headquartered in central Leeds, we provide a service to the whole of the United Kingdom helping thousands of consumers who are actively seeking advice in relation to holdings of more than £2 billion every year.
As a Digital Acquisition Manager, working within the sector’s niche, FCA regulated digital marketing space, you will be responsible for campaign management across search & social channels with the objective of maximising growth and profitability while meeting lead targets. Remote or office based working options depending on preference, with a minimum 4 days working in the Leeds office per month. 37.5 hours per week Monday to Friday - standard working hours 09:00 - 17:30 (16:00 Friday Finish).
Key Responsibilities
- Campaign Testing and Optimisation
- Monitor and remove negative keywords across Search channels for multiple brands
- Create experiments in both search and social channels to drive performance
- Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
- Proactively seek ways to improve campaign profitability through performance insights
- Plan and implementation of A/B testing across various channels
- Account and Campaign Management
- Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
- Update campaign geo-targeting as and when required
- Maintain PPC log with account level changes
- Pausing and reactivation of campaigns/accounts as and when required
- Use of Google and Bing Editor to make major campaign changes
- Creation of digital assets for existing and new campaigns
- Ensure that campaign lead targets are being met
- Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
- Reporting
- Update and maintain reports with online and offline data
- Build out new reports to monitor campaign performance
- Account Creation
- Create new ad accounts for search & social channels as and when required both as stand‑alone accounts as well as part of existing MCC structure.
- Competitor Monitoring
- Use competitor and market insights to improve channel performance.
- Campaign Planning & Building
- Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor.
- Compliance and Regulation
- Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal.
- Relationship Management
- Maintain the relationship with external account managers.
- Landing Page Management & Design
- Design of new landing pages through Unbounce.
- Maintenance of existing landing pages.
- Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM.
- Emerging Technologies and Industry Updates
- Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity.
- Use of AI tools and features to enhance proficiency of day‑to‑day tasks and improve campaign performance.
Skills, Knowledge and Expertise
- Qualifications
- Essential: Educated to Degree level in a related field
- Desirable: Relevant marketing diplomas/certifications/qualifications
- Experience
- Essential: Minimum 3 years of experience managing Google Ads/Microsoft Ads
- Desirable: Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms. Experience working for Finance/Pension related or FCA regulated companies. Experience working in lead generation or performance marketing settings. Experience running performance experiments with structured testing frameworks. Experience with landing page management, design and testing.
- Skills
- Strong attention to detail
- Excellent time management and organisation skills
- Strong analytical and numeracy skills
- Excellent communication, both verbal and written
- Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Behaviours
Our Company Behaviours are central to our culture and pivotal to our success. We’re not just looking for employees; we’re looking for individuals who embody our values and want to contribute to our shared mission.
- Open – Relate and communicate with others, adapting your style to everyone.
- Positive – Being optimistic and encouraging a positive mindset.
- Professional – Exhibiting a courteous, conscientious, and business like manner.
- Leadership – Drive the company vision and positively influence those around you.
- Cooperative – Work together and support each other to learn and grow.
- People Focused – Delivering the best service and adding value to our clients.
What We Offer You...
- 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
- 4pm Finish on a Friday
- Annual performance related Company bonus and salary review
- 5% Employer pension contribution
- 4 x Death in service
- 24 hour access to our Employee Assistance Programme with Health Assured
- Opportunities for continuous professional development
- Buying and selling annual leave scheme
- Regular social events throughout the year
- Free mortgage advice
- 1 hour lunch break and 2 x 15 minute breaks
Digital Acquisition Manager in Leeds employer: TFAS Enterprises LTD
Contact Detail:
TFAS Enterprises LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Acquisition Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs. Practice common interview questions and be ready to discuss your past experiences in detail.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've managed successful campaigns before, bring them up! This gives you a chance to demonstrate your expertise and how you can add value to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at TFAS Enterprises.
We think you need these skills to ace Digital Acquisition Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Acquisition Manager role. Highlight your experience with Google Ads and social media platforms, and don’t forget to mention any relevant campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our mission at StudySmarter. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention specific tools or methods you've used to optimise campaigns and improve performance. We’re all about data-driven decisions here!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at TFAS Enterprises LTD
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing, especially around Google Ads and social media platforms. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the tools but know how to use them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive campaign decisions in the past. Bring examples of how you've calculated ROAS or optimised campaigns based on performance insights. This will demonstrate your analytical mindset, which is crucial for a Digital Acquisition Manager.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing negative keywords or A/B testing. Think through your approach to these scenarios beforehand so you can articulate your thought process clearly during the interview.
✨Emphasise Teamwork and Communication
Since this role involves relationship management and collaboration, be prepared to discuss how you've worked with others in previous roles. Highlight your communication skills and how you adapt your style to different audiences, as this aligns with the company's values.
