Senior Lifecycle Marketing Manager

Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

Your Mission

You’ll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who has done this at scale, can set standards, and wants to define the direction rather than execute against someone else. You’ll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You’ll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey‑stick growth for Teya.

Your Team

You’ll join Owned Growth, a newly formed team inside Teya’s marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We’re a team that moves quickly and uses modern tools to do it. We are deep users of Braze, Snowflake, Amplitude, and Lokalise, and we’ve built internal AI‑powered workflows that mean our relatively small team can ship at the pace of a much bigger one.

Your Role

On a Regular Day, You’ll:

• Own Teya’s lifecycle marketing strategy, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross‑sell, retention and win‑back.
• Set the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently.
• Be the principal Braze authority, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability.
• Steer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually do.
• Identify the high‑impact opportunities in the data, spotting where activation leaks, where cross‑sell is being left on the table, where a journey is underperforming, and build the business case to go after them.
• Partner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution team.
• Mentor and grow our Manager‑level ICs by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better work.
• Push the boundary on AI‑augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgement.
• Lead the measurement practice, defining how we evaluate lifecycle impact, running hold‑out strategies, connecting CRM performance to revenue, activation, retention and broader business KPIs.

Your Story

Years of experience matter less than what you’ve shipped and the rigour you bring. Most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands‑on execution. You’ve owned end‑to‑end lifecycle strategy before, not inherited someone else’s playbook, but defined your own, and you can walk through the commercial outcomes it delivered. You’re a deep Braze expert. You’ve built and scaled complex Canvases, you write Liquid fluently, you understand Connected Content, deliverability, and API‑triggered campaigns. You’re comfortable across all the channels we use (email, in‑app, push, SMS, WhatsApp, content cards) and you have a real point of view on when to use which. You’re data‑fluent in a modern stack. You can write or comfortably review SQL, you’ve worked with warehouses like Snowflake, and you know how to use analytics tools like Amplitude to understand user behaviour beyond open rates. You’ve worked in multi‑market environments and understand the real complexity of localisation, channel availability by country, and differing merchant behaviours across geographies. You mentor naturally. You enjoy making other people better at their craft, and the team members you’ve worked with would describe you as someone who raised their bar. You bring the strategic mindset with the bias for action. You can define a lifecycle strategy, build the business case, present to senior stakeholders, and also get hands‑on in Braze to prove a concept yourself. You’re genuinely capable and curious about AI tooling. You’ve used Claude, ChatGPT, or similar in your work, and you’re excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflows. You’re commercially sharp. You translate CRM metrics into revenue, activation and retention impact, and you can explain why a 2‑point lift in one metric matters more than a 10‑point lift in another. You have strong copywriting instincts in English and an eye for great design. You know when copy is working and when it isn’t, even if you’re not the one writing every line. You’re happy working from our new headquarters in Central London at least 3 days a week.

What Makes This Role Different

You’re shaping the lifecycle practice at a scaling European fintech, not slotting into an established one. The foundations are strong but the strategy is yours to define. It’s B2B to SMB. You’re talking to small business owners about things that materially affect their business (yesterday’s sales, their funding options, inventory and more), with value and utility over promotional noise. It’s 9 markets, with more expansion this year. UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming, with one small central team and regional marketing teams who’ll actually listen. The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You’ll be armed with the tools and training to put you at the cutting edge of what’s possible with our marketing channels.

The Perks

• Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1‑1 therapy, meditation sessions, and digital fitness and nutrition apps.
• Work from our new headquarters, House of Teya, next to Blackfriars Bridge.
• Cycle‑to‑Work Scheme with allowance up to £5,000.
• ‘Teya Lime’ Brompton bikes free to rent from the office.
• Private Health and Life Insurance.
• Pension Scheme.
• 25 days of Annual Leave (+ Bank Holidays).
• Opportunities to travel to our different offices across Europe.
• Regular merchant experiences at our headquarters.
• Healthy office snacks and drinks.
• Flexible working hours, as long as it suits both you and your team.

Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.