Lifecycle Marketing Manager

Teya is a payment and software service provider headquartered in London that serves small, local businesses across Europe. Founded in 2019, we provide integrated tools that enable merchants to accept payments and boost business performance. At Teya we believe small businesses are the lifeblood of our communities. We fight for a future where they can thrive, offering technology and service that is not reserved for large enterprises.

Your Mission

You’ll build lifecycle programmes that turn new Teya merchants into long‑term members. This hands‑on role owns the end‑to‑end build of campaigns and journeys that move activation, cross‑sell, and retention numbers, contributing to Teya’s growth.

Your Team

You’ll join Owned Growth, a newly formed team inside Teya’s marketing function covering CRM, lifecycle, website, and sales communications across 9 European markets. The team works closely with regional marketing teams, Product, Analytics, and Brand.

Your Role

• Own a portfolio of lifecycle programmes across onboarding, activation, cross‑sell, retention and win‑back, taking briefs or spotting opportunities yourself, building campaigns in Braze, and reporting on performance.
• Launch hands‑on in Braze: build canvases with multi‑step logic, create Liquid for personalisation, set up segments, configure triggered campaigns, and QA everything end‑to‑end.
• Work across channels, including email, in‑app messaging, push, SMS, WhatsApp, and content cards, choosing the right mix for each audience and market.
• Run a test‑and‑learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration.
• Localise at scale, working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance.
• Partner with Product and Data, feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting.
• Use AI as a core part of your workflow, working with automations and managing each step of the process with reusable skills that make you and the team faster.
• Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better.

Your Story

• You probably have around 4‑6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about what you’ve actually built than what’s on your CV.
• You’ve shipped real lifecycle programmes that moved commercial numbers, including onboarding journeys, cross‑sell campaigns and retention flows, and you can talk through what worked, what didn’t, and what you’d do differently.
• You’re fluent in Braze (Canvas, Liquid, segmentation, Connected Content) or a comparable platform you could transition from quickly.
• You’re comfortable in the data; you can pull your own numbers in Snowflake or similar, or read SQL written by others, and translate data into targeting and personalisation decisions.
• You’re a strong writer, drafting campaign copy that sounds human and distinguishing copy that converts.
• You’re comfortable working across multiple markets and languages, and know the difference between translation and localisation.
• You’re genuinely capable and curious about AI tooling, using Claude, ChatGPT or similar, and excited to leverage it to increase quality and improve your output across copywriting, localisation, platform fluency etc.
• You’re commercially literate, connecting a 0.5% lift in activation to revenue and knowing why that matters.
• You have an eye for design and care about how a campaign looks, even when you’re not designing it.
• You can run your own projects end‑to‑end without needing to be managed.
• You thrive in a fast‑moving environment and would rather ship and iterate than wait for perfection.
• You’re happy working from our new headquarters in Central London at least 3 days a week.

What Makes This Role Different

• It’s B2B to SMB: you talk to small business owners about matters that materially affect their business, with value and utility over promotional noise.
• It’s 9 markets, with more expansion this year: UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming.
• The stack is modern and powered by AI: Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You’ll be armed with the tools and training to put you at the cutting edge of what’s possible with our marketing channels.

The Perks

• Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1‑1 therapy, meditation sessions, and digital fitness and nutrition apps.
• Work from our new headquarters, House of Teya, next to Blackfriars Bridge.
• Cycle‑to‑Work Scheme with allowance up to £5,000.
• 'Teya Lime' Brompton bikes free to rent from the office.
• Private Health and Life Insurance.
• Pension Scheme.
• 25 days of Annual Leave (+ Bank Holidays).
• Opportunities to travel to our different offices across Europe.
• Regular merchant experiences at our headquarters.
• Healthy office snacks and drinks.
• Flexible working hours, as long as it suits both you and your team.

Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process, whether for interviews, assessments, or other parts of the application, we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.