Director of Brand Strategy and Communications | B2B Technology
We are partnered with a global B2B technology company who are looking for an experienced brand leader to lead the evolution of its brand across international markets. If you’re a strategic thinker and hands-on brand builder who thrives on transforming complex offerings into clear, compelling narratives this is your opportunity to shape a brand with global impact.
About the Role:
This is a senior, high-visibility position responsible for brand strategy, messaging, and communications across multiple regions. You’ll work closely with cross-functional teams to ensure the brand shows up consistently and powerfully across digital, physical, and partner-led channels.
The ideal candidate brings extensive experience in B2B technology branding, a strong grasp of complex buying cycles, and a proven ability to turn technical solutions into clear, compelling narratives.
What You’ll Do:
- Develop and lead a globally consistent, differentiated brand identity
- Drive brand-led campaigns and messaging that position the company as a trusted B2B partner
- Ensure seamless, aligned customer experiences across all brand touchpoints
- Promote internal brand understanding and application across teams and regions
- Lead communication efforts around key moments (e.g. acquisitions, strategic launches)
- Use research, performance data, and customer insights to guide brand evolution and investment
What You’ll Bring:
- Extensive experience in brand strategy, communications, or marketing—preferably within B2B tech or enterprise services
- Proven track record in developing and managing global brands with strong positioning
- Outstanding storytelling abilities and comfort simplifying complex subject matter
- Deep understanding of omnichannel brand consistency across markets and cultures
- Collaborative, confident leadership style with global team experience
- Strategic mindset paired with a hands-on approach to execution
- Flexibility to travel internationally and collaborate across time zones
Benefits Include:
- Salary band to be disclosed upon candidate qualification
- Car allowance
- Bonusup to 10%
- 25 days holiday per year (rising up to a maximum of 30 days)
- Enhanced pension contribution
- Death in Service benefit
- Employee Assistance Programme to support overall wellbeing
All candidates must have the right to work in the UK.
Contact Detail:
Texcel Recruiting Team