At a Glance
- Tasks: Lead B2B digital marketing strategies and build a high-performing team.
- Company: Join Tetra Pak, a global leader in food packaging and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for growth and training.
- Other info: Work in a dynamic environment with a focus on inclusion and personal development.
- Why this job: Make a real impact in a culture that values innovation and diversity.
- Qualifications: 7+ years in B2B digital marketing and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
We’re seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will drive the design of a marketing-influenced sales pipeline that nurtures growth at Tetra Pak. One of your first tasks will be building a team of marketing managers that will report directly to you. You will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The role is based in the EMEA region and requires support across different time zones as well as team management in multiple locations.
As a Head of Product Marketing, you will prioritize B2B digital marketing to develop strategies that generate sales leads. This role requires both strategic thinking and hands-on execution.
- B2B Digital Marketing for lead generation: Develop and execute digital marketing strategies for lead generation and pipeline velocity acceleration.
- Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts, track and analyze performance, and provide regular reports and insights to stakeholders.
- Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly with minimal touchpoints and high volumes.
- Build and lead a high-performing marketing manager team.
Qualifications
- Minimum a Bachelor's degree in Marketing, Business Administration, or a related field.
- Over 7 years of B2B Digital Marketing experience in lead generation programmes.
- Proven ability to develop and implement frameworks for Account Based Marketing.
- Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement.
- Having a Salesforce certification is an advantage.
- Experienced leader able to build a high-performing team.
- Excellent communication skills, focused on clarity and assertiveness, with the ability to effectively convey ideas.
- Experience creating in Adobe, Canva, CapCut and/or InShot is considered an advantage.
- Fluency in written and spoken English (mandatory).
We Offer You
- A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
- A culture that pioneers a spirit of innovation where our industry experts drive visible results.
- An equal opportunity employment experience that values diversity and inclusion.
- Market-competitive compensation and benefits with flexible working arrangements.
If you are inspired to be part of our promise to protect what’s good—for food, people, and the planet—please apply via our careers page: https://jobs.tetrapak.com/. For questions about your application, please contact Hanna Edström on +46 46 36 58 80.
Diversity, equity, and inclusion
Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food and Beverage Services, Machinery Manufacturing, Packaging and Containers Manufacturing
Head of Product Marketing in London employer: Tetra Pak
Tetra Pak is an exceptional employer located in the vibrant town of Windsor, UK, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive professional development opportunities, a commitment to sustainability, and the chance to engage in meaningful global projects that enhance their skills and career growth. With a focus on internal governance and process improvement, Tetra Pak provides a rewarding environment for those looking to make a significant impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tetra Pak and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tetra Pak are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tetra Pak on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tetra Pak. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tetra Pak. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tetra Pak:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tetra Pak’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tetra Pak
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tetra Pak will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tetra Pak, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
