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For Companies At a Glance
- Tasks: Lead B2B digital marketing strategies and build a high-performing team.
- Company: Join Tetra Pak, a global leader in food packaging and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for growth and training.
- Why this job: Make a real impact in a culture that values innovation and diversity.
- Qualifications: 7+ years in B2B digital marketing and strong leadership skills required.
- Other info: Work in a dynamic environment with a focus on inclusion and personal development.
The predicted salary is between 36000 - 60000 £ per year.
We’re seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will drive the design of a marketing-influenced sales pipeline that nurtures growth at Tetra Pak. One of your first tasks will be building a team of marketing managers that will report directly to you. You will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The role is based in the EMEA region and requires support across different time zones as well as team management in multiple locations.
As a Head of Product Marketing, you will prioritize B2B digital marketing to develop strategies that generate sales leads. This role requires both strategic thinking and hands-on execution.
- B2B Digital Marketing for lead generation: Develop and execute digital marketing strategies for lead generation and pipeline velocity acceleration.
- Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts, track and analyze performance, and provide regular reports and insights to stakeholders.
- Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly with minimal touchpoints and high volumes.
- Build and lead a high-performing marketing manager team.
Qualifications
- Minimum a Bachelor's degree in Marketing, Business Administration, or a related field.
- Over 7 years of B2B Digital Marketing experience in lead generation programmes.
- Proven ability to develop and implement frameworks for Account Based Marketing.
- Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement.
- Having a Salesforce certification is an advantage.
- Experienced leader able to build a high-performing team.
- Excellent communication skills, focused on clarity and assertiveness, with the ability to effectively convey ideas.
- Experience creating in Adobe, Canva, CapCut and/or InShot is considered an advantage.
- Fluency in written and spoken English (mandatory).
We Offer You
- A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
- A culture that pioneers a spirit of innovation where our industry experts drive visible results.
- An equal opportunity employment experience that values diversity and inclusion.
- Market-competitive compensation and benefits with flexible working arrangements.
If you are inspired to be part of our promise to protect what’s good—for food, people, and the planet—please apply via our careers page: https://jobs.tetrapak.com/. For questions about your application, please contact Hanna Edström on +46 46 36 58 80.
Diversity, equity, and inclusion
Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food and Beverage Services, Machinery Manufacturing, Packaging and Containers Manufacturing
Head of Product Marketing in London employer: Tetra Pak
Contact Detail:
Tetra Pak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your B2B digital marketing experience can directly impact their sales pipeline. Show them you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision for product marketing and how you plan to build and lead a high-performing team. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role!
We think you need these skills to ace Head of Product Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Product Marketing role. Highlight your B2B digital marketing experience and any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your experience can help us drive growth at Tetra Pak. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability in lead generation and team management. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Tetra Pak
✨Know Your B2B Digital Marketing Inside Out
Make sure you brush up on your B2B digital marketing strategies, especially those related to lead generation and account-based marketing. Be ready to discuss specific campaigns you've executed and the results they achieved. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Leadership Skills
As a Head of Product Marketing, you'll need to build and lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and how you foster high performance. Highlight any experience you have in mentoring or developing talent within your team.
✨Be Ready for Strategic Discussions
Expect to dive deep into strategic thinking during the interview. Prepare to discuss how you would approach creating a marketing go-to-market strategy and how you would align it with sales objectives. Think about how you can demonstrate your ability to think critically and strategically about marketing initiatives.
✨Familiarise Yourself with Tools and Technologies
Since proficiency in marketing automation tools like Salesforce Marketing Cloud is crucial, make sure you're familiar with these platforms. If you have certifications or specific experiences using these tools, be ready to share them. This will show that you're not just a strategist but also someone who can execute effectively.