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For Companies At a Glance
- Tasks: Lead B2B digital marketing strategies and build a high-performing team.
- Company: Join Tetra Pak, a global leader in food packaging and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Make a real impact in a culture that values innovation and diversity.
- Qualifications: 7+ years in B2B digital marketing and strong leadership skills required.
- Other info: Work in a dynamic environment with global challenges and training opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We’re seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will drive the design of a marketing-influenced sales pipeline that nurtures growth at Tetra Pak. One of your first tasks will be building a team of marketing managers that will report directly to you. You will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The role is based in the EMEA region and requires support across different time zones as well as team management in multiple locations.
As a Head of Product Marketing, you will prioritize B2B digital marketing to develop strategies that generate sales leads. This role requires both strategic thinking and hands-on execution.
- B2B Digital Marketing for lead generation: Develop and execute digital marketing strategies for lead generation and pipeline velocity acceleration.
- Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts, track and analyze performance, and provide regular reports and insights to stakeholders.
- Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly with minimal touchpoints and high volumes.
- Build and lead a high-performing marketing manager team.
Qualifications
- Minimum a Bachelor's degree in Marketing, Business Administration, or a related field.
- Over 7 years of B2B Digital Marketing experience in lead generation programmes.
- Proven ability to develop and implement frameworks for Account Based Marketing.
- Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement.
- Having a Salesforce certification is an advantage.
- Experienced leader able to build a high-performing team.
- Excellent communication skills, focused on clarity and assertiveness, with the ability to effectively convey ideas.
- Experience creating in Adobe, Canva, CapCut and/or InShot is considered an advantage.
- Fluency in written and spoken English (mandatory).
We Offer You
- A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
- A culture that pioneers a spirit of innovation where our industry experts drive visible results.
- An equal opportunity employment experience that values diversity and inclusion.
- Market-competitive compensation and benefits with flexible working arrangements.
If you are inspired to be part of our promise to protect what’s good—for food, people, and the planet—please apply via our careers page: https://jobs.tetrapak.com/. For questions about your application, please contact Hanna Edström on +46 46 36 58 80.
Diversity, equity, and inclusion
Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food and Beverage Services, Machinery Manufacturing, Packaging and Containers Manufacturing
Head of Product Marketing employer: Tetra Pak
Contact Detail:
Tetra Pak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Product Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your digital presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your B2B digital marketing skills. Share relevant content and engage with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your experience with lead generation and account-based marketing strategies. Show them how your hands-on approach can drive results at Tetra Pak!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Show Your B2B Digital Marketing Skills: Make sure to highlight your experience in B2B digital marketing, especially in lead generation. We want to see how you've successfully driven sales pipelines in the past, so don’t hold back on those achievements!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use keywords from the job description to show us you understand what we're looking for. It’ll make your application stand out and show us you’re genuinely interested.
Be Clear and Concise: When writing your application, clarity is key! We appreciate straightforward communication, so keep your sentences clear and to the point. This will help us see your ideas and skills without any fluff.
Apply Through Our Website: Don’t forget to apply through our careers page! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Tetra Pak
✨Know Your B2B Digital Marketing Inside Out
Make sure you brush up on your B2B digital marketing knowledge. Be ready to discuss specific strategies you've implemented in the past, especially around lead generation and pipeline acceleration. This will show that you can hit the ground running.
✨Showcase Your Leadership Skills
As a Head of Product Marketing, you'll need to build and lead a team. Prepare examples of how you've successfully managed teams before, focusing on your ability to inspire and drive performance. Highlight any frameworks you've developed for team success.
✨Be Ready for Strategic Discussions
Expect questions about your strategic thinking, particularly regarding Account Based Marketing. Have a few case studies or examples ready to illustrate how you've tracked and analysed performance in previous roles. This will demonstrate your analytical skills and strategic mindset.
✨Familiarise Yourself with Marketing Automation Tools
Since proficiency in tools like Salesforce Marketing Cloud is crucial, make sure you're comfortable discussing your experience with these platforms. If you have any certifications, be sure to mention them, as they can set you apart from other candidates.
