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- Tasks: Lead performance marketing strategies and drive customer acquisition through data-driven campaigns.
- Company: Join Tether, a leader in digital finance, pioneering blockchain solutions globally.
- Benefits: Enjoy 100% remote work, collaborate with global talent, and be part of an innovative team.
- Why this job: Make an impact in fintech while working with cutting-edge technology and brilliant minds.
- Qualifications: 5+ years in performance marketing with strong analytical skills and ad platform experience.
- Other info: Ideal for those passionate about data-driven decision-making and growth hacking.
The predicted salary is between 36000 - 60000 £ per year.
Join Tether and shape the future of digital finance. At Tether, we’re not just building products; we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.
Innovate with Tether
- Tether Finance: Our innovative product suite features the world’s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.
- Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.
- Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.
- Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.
- Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.
Why Join Us?
Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry. If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you. Are you ready to be part of the future?
About the job
We are looking for a Performance Marketing & Customer Acquisition Manager to lead our media spend optimization and customer growth strategy for consumer-facing products. This role is perfect for someone who thrives on data-driven decision-making, has deep technical expertise in performance marketing, and can execute campaigns that drive measurable results.
Key Responsibilities
- Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).
- Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
- Manage media spend efficiently to ensure cost-effective conversions.
- Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals.
- Analyze and report on campaign performance, providing actionable insights for continuous improvement.
- Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking.
Minimum Requirements
- 5+ years of experience in performance marketing, growth marketing, or a similar role.
- Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
- Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
- Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
- Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
- Strong problem-solving skills and a results-driven mindset.
Performance Marketing & Customer Acquisition Manager (100% remote - UK) employer: Tether Operations Limited
Contact Detail:
Tether Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Customer Acquisition Manager (100% remote - UK)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and customer acquisition. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the fintech space, especially those who have experience in performance marketing. Attend virtual events or webinars to connect with like-minded individuals and gain insights into what companies like Tether are looking for in candidates.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised media spend and improved ROI, as this will demonstrate your hands-on experience and results-driven mindset.
✨Tip Number 4
Research Tether's products and services thoroughly. Understanding their unique offerings and how they fit into the broader fintech landscape will help you tailor your discussions during interviews and show your genuine interest in contributing to their mission.
We think you need these skills to ace Performance Marketing & Customer Acquisition Manager (100% remote - UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Marketing & Customer Acquisition Manager position. Tailor your application to highlight relevant experience and skills that align with Tether's needs.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in performance marketing. Highlight specific achievements, such as successful campaigns you've managed, tools you've used, and how you've maximised ROI in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for fintech and digital finance. Discuss how your analytical skills and technical expertise can contribute to Tether's innovative marketing strategies. Be sure to mention any familiarity with the tools listed in the job description.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, consider including examples of how you've used data to drive decision-making in past marketing campaigns. This could include A/B testing results, audience segmentation strategies, or insights gained from campaign performance analysis.
How to prepare for a job interview at Tether Operations Limited
✨Showcase Your Data-Driven Mindset
Since the role focuses on performance marketing, be prepared to discuss specific examples of how you've used data to drive decisions. Highlight your experience with analytics tools and how you've optimised campaigns based on insights.
✨Demonstrate Technical Expertise
Familiarity with ad platforms and tracking tools is crucial. Be ready to talk about your hands-on experience with Google Ads, Meta Business Manager, and other relevant tools. Discuss any challenges you faced and how you overcame them.
✨Align with Company Values
Tether values transparency and innovation. Research their products and be prepared to explain how your skills can contribute to their mission. Show enthusiasm for their approach to digital finance and how you can help shape the future.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage budgets effectively. Prepare scenarios where you had to optimise media spend or improve campaign performance, detailing your thought process and results.
