At a Glance
- Tasks: Analyse marketing performance and optimise effectiveness through data-driven insights.
- Company: Join a forward-thinking team focused on impactful marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Make a real difference by linking marketing efforts to financial success.
- Qualifications: Strong analytical skills and experience with data management.
The predicted salary is between 40000 - 50000 £ per year.
Role Overview We are seeking a Marketing Analyst to join our team to drive performance measurement, optimise marketing effectiveness, and deliver actionable insights.
This role is central to linking marketing activity with financial outcomes — specifically demonstrating Return on Advertising Spend (ROAS) and Return on Investment (ROI).
The ideal candidate will be highly data-driven, comfortable managing multiple data sources, and able to translate complex marketing and experimentation results into clear, commercially relevant recommendations.
Key Responsibilities Marketing Performance Analysis Measure and report on ROI and ROAS across all marketing channels (digital, affiliate, offline, sponsorships, and events).
Build dashboards and reporting frameworks to track metrics and long-term customer value against media spend.
Evaluate underperforming affiliates, vendors, and channels to identify optimisation opportunities.
Conduct cohort analysis to link marketing spend with downstream behaviours (retention, LTV, churn).
Experimentation
Marketing Scientist (Marketing Mix Modelling) employer: Testifize
Join a forward-thinking company that values data-driven decision-making and fosters a collaborative work culture. As a Marketing Scientist, you'll benefit from continuous professional development opportunities, a supportive team environment, and the chance to make a significant impact on marketing strategies. Located in a vibrant area, our company offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
