At a Glance
- Tasks: Drive marketing performance analysis and optimise effectiveness through data-driven insights.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible remote work, and the chance to shape marketing culture.
- Other info: Opportunity for growth in a supportive, data-driven environment.
- Why this job: Make a real impact by linking marketing efforts to financial success.
- Qualifications: Strong analytical skills and experience with SQL, Python or R.
The predicted salary is between 45000 - 55000 £ per year.
Role Overview
We are seeking a Marketing Analyst to join our team to drive performance measurement, optimise marketing effectiveness, and deliver actionable insights.
This role is central to linking marketing activity with financial outcomes — specifically demonstrating Return on Advertising Spend (ROAS) and Return on Investment (ROI).
The ideal candidate will be highly data-driven, comfortable managing multiple data sources, and able to translate complex marketing and experimentation results into clear, commercially relevant recommendations.
Key Responsibilities
- Marketing Performance Analysis
- Measure and report on ROI and ROAS across all marketing channels (digital, affiliate, offline, sponsorships, and events).
- Build dashboards and reporting frameworks to track metrics and long-term customer value against media spend.
- Evaluate underperforming affiliates, vendors, and channels to identify optimisation opportunities.
- Conduct cohort analysis to link marketing spend with downstream behaviours (retention, LTV, churn).
- Experimentation & Measurement
- Support A/B test analysis (Optimizely, Post Hog, Mixpanel, GA4) to validate marketing hypotheses.
- Contribute to Marketing Mix Modelling (MMM) and attribution frameworks (e. g., Robyn, Bayesian models).
- Ensure statistical soundness of tests and create easy-to-interpret summaries for stakeholders.
- Data Management & Tooling
- Work across multiple data sources: CRM, Mixpanel, Google Analytics, affiliate platforms, paid media platforms, and internal databases.
- Clean, validate, and structure large datasets for analysis (SQL, Python, or R experience preferred).
- Collaborate with engineers to ensure data pipelines are reliable and marketing events are tracked correctly.
- Insight & Communication
- Produce regular performance packs for leadership teams, focusing on financial returns (“money in the bank”).
- Balance commercial metrics (ROI, deposits, revenue) with secondary metrics (views, engagement, brand exposure) for holistic analysis.
- Present insights in clear, executive-ready formats (dashboards, one-pagers, and presentations).
- Key Skills & Experience
- Strong analytical skills with experience in marketing performance measurement (ROI, ROAS, MMM, attribution).
- Proficiency in SQL and either Python or R for data analysis and modelling.
- Experience with digital analytics platforms (Mixpanel, GA4, Adobe Analytics, etc.).
- Familiarity with A/B testing tools (Optimizely, Post Hog, Kameleoon) and experiment evaluation.
- Ability to work with affiliate data, paid media datasets, and marketing campaign calendars.
- Strong data visualisation skills (Tableau, Power BI, Looker, or similar).
- Excellent communicator, able to translate data into business insights.
- Previous experience in high-transaction industries (e. g., e Commerce, betting, gaming, finance, healthcare) is a plus.
- What Success Looks Like
- Clear, reliable reporting on ROI and ROAS that informs marketing spend decisions.
- Early identification of underperforming campaigns, affiliates, or vendors with actionable recommendations.
- Contribution to a robust measurement culture, where marketing and product teams trust the data and act on insights.
- Delivering analysis that connects marketing investment directly to commercial outcomes.
Package
- Competitive salary
- Flexible / remote-first working
- Opportunity to shape the measurement and experimentation culture within a growing business
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Scientist (Marketing Mix Modelling) in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Testifize and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Testifize are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Testifize on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Testifize. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Scientist (Marketing Mix Modelling) in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Testifize. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Testifize:Show us that you’ve done your homework! In your application, briefly mention what you admire about Testifize’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Testifize
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Testifize will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Testifize, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
