Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the sales team, drive revenue growth, and optimise the sales funnel.
- Company: Dynamic education company focused on innovation and growth.
- Benefits: Competitive salary, uncapped bonuses, and opportunities for career progression.
- Other info: Primarily remote work with monthly in-person meetings.
- Why this job: Make a real impact in a hands-on leadership role with growth potential.
- Qualifications: 2+ years of sales experience and strong analytical skills.
The predicted salary is between 40000 - 55000 £ per year.
As B2C Sales Lead, you will be responsible for driving revenue growth and leading the sales function in the UK, reporting directly to the Managing Director. You will take ownership of the full sales funnel, from pipeline strategy through to team performance and conversion. This is a hands‑on leadership role, with a clear mandate to scale the function over the next 12–24 months. We are looking for a commercially driven, ambitious individual with a strong bias for action. You will set the pace, raise performance standards, and ensure the team consistently delivers against targets.
Your key responsibilities will include:
- Revenue ownership - Take full accountability for achieving and exceeding quarterly and annual revenue targets. Own the sales plan, pipeline performance, and conversion outcomes.
- Team leadership - Recruit, train, and manage a high‑performing sales team. Set clear expectations, monitor performance, and build a culture of accountability and continuous improvement.
- Funnel optimization - Work closely with Marketing to ensure high‑quality lead flow and maximise conversion across the funnel. Use CRM data and reporting to identify and address inefficiencies.
- Sales process and execution - Implement clear sales processes, improve response times, and ensure consistent follow‑up and closing discipline across the team.
- Product feedback - Use insights from customer interactions to inform product development and pricing, ensuring we remain highly competitive in a premium market.
Must have:
- 2+ years of sales experience
- Strong commercial mindset and accountability for results
- Ability to work hands‑on while managing others
- Analytical approach, comfortable using CRM systems and sales data
- Strong collaboration skills and willingness to challenge constructively
- Familiarity with UK higher education and admissions processes
Nice to have:
- Experience in education, tutoring, EdTech, or similar service‑based sectors
- Experience scaling or managing a sales team
- Strong coaching and stakeholder management skills
- Experience in high‑ticket or consultative sales
- Degree from Oxford or Cambridge (advantageous, not required)
Growth and progression
This role offers a clear path to senior leadership. As the function scales, there is potential to grow into a broader Head of Sales or Commercial role, including B2B responsibility. You will initially operate in a highly hands‑on capacity, working directly on inbound and outbound sales while building a more structured team.
Compensation
Base salary: £40,000–£55,000 Uncapped performance bonus (realistic £20,000–£40,000) Additional team incentives and events.
Working Structure
Full‑time role Primarily remote, with in‑person meetings approximately once per month.
The selection process
Following initial screening and interviews, candidates will be asked to complete an assessment. This will be followed by a two stage interview process:
- Preliminary interview
- Advanced interview focused on practical execution, including a business case presentation to senior leadership
- Values and Behaviours interview, focussed on alignment and ways of working
B2C Sales Lead (Admissions Manager) employer: TESTBUSTERS
Contact Detail:
TESTBUSTERS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Sales Lead (Admissions Manager)
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and sales sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, especially focusing on their sales strategies. Be ready to discuss how your experience aligns with their goals, particularly around revenue growth and team leadership. Show them you’re the ambitious, commercially driven individual they’re looking for!
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to articulate your sales achievements and strategies clearly is key. Use specific examples that highlight your analytical approach and ability to drive results—this will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s see if you’re the right fit for our team!
We think you need these skills to ace B2C Sales Lead (Admissions Manager)
Some tips for your application 🫡
Show Your Sales Savvy: When you're writing your application, make sure to highlight your sales experience. We want to see how you've driven revenue growth in the past and what strategies you've used to hit those targets. Be specific about your achievements!
Be Hands-On: Since this role is all about being hands-on, share examples of how you've led teams while also rolling up your sleeves. We love candidates who can balance leadership with practical execution, so don’t hold back on those stories!
Data-Driven Insights: We’re looking for someone who’s comfortable with CRM systems and sales data. In your application, mention any analytical approaches you’ve taken to optimise sales funnels or improve conversion rates. Show us how you use data to drive decisions!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at TESTBUSTERS
✨Know Your Numbers
As a B2C Sales Lead, you'll need to demonstrate your understanding of revenue targets and sales metrics. Brush up on your past sales achievements and be ready to discuss how you’ve driven growth in previous roles. Use specific figures to back up your claims!
✨Showcase Leadership Skills
This role requires strong team leadership, so prepare examples of how you've successfully recruited, trained, and managed a sales team. Think about times when you set clear expectations and built a culture of accountability. Be ready to share your approach to coaching and developing talent.
✨Funnel Optimisation Insights
Since you'll be working closely with Marketing, come prepared with ideas on how to optimise the sales funnel. Familiarise yourself with CRM systems and be ready to discuss how you've used data to identify inefficiencies and improve conversion rates in the past.
✨Align with Company Values
During the values and behaviours interview, it’s crucial to show that you align with the company's mission and culture. Reflect on your own values and think about how they match with the company’s goals. Be genuine and articulate why you’re passionate about the education sector and how you can contribute to their success.