At a Glance
- Tasks: Shape Tessl's messaging and launch strategies for an innovative AI-native product.
- Company: Join a fast-growing startup revolutionising software development with AI.
- Benefits: Competitive salary, 25 days holiday, health insurance, and a vibrant office culture.
- Other info: Dynamic team environment with opportunities for growth and inclusivity.
- Why this job: Be at the forefront of AI transformation in software and make a real impact.
- Qualifications: 4-8 years in product marketing, strong writing skills, and technical fluency.
The predicted salary is between 36000 - 60000 € per year.
Tessl is a fast-growing Series A startup based in London, founded by Guy Podjarny. We’ve raised over $100M from world-class investors including Index Ventures, Accel, GV, and Boldstart. This year we were ranked #2 in Sifted EU’s B2B SaaS Rising 100 and #20 in Sifted's AI 100. At Tessl, we believe AI is transforming software development. AI Native Developers will define features, architecture, and workflows in specs, not code, guiding the work of AI agents. We’re building the pioneering platform for this new paradigm and leading the developer movement and ecosystem around it. Joining Tessl means becoming an early team member with the opportunity to shape the future of how software is created and maintained.
About the Role
We’re hiring a Product Marketer to define how Tessl shows up to the world. You’ll sit at the intersection of product, growth, and sales - owning our positioning, messaging, launches, and enablement. You’ll help translate a deeply technical product into clear, compelling narratives that resonate with developers, engineering leaders, and forward-thinking teams. This is an individual contributor role for someone who thrives in ambiguity, loves shaping category narratives, and wants to define how an AI-native product is understood in the market.
What You’ll Do
- Positioning & Messaging
- Own Tessl’s core messaging framework and value propositions
- Refine and evolve our category narrative as the product and market mature
- Develop audience-specific messaging for developers, tech leads, and enterprise buyers
- Product Launches
- Support go-to-market for new features and major releases
- Partner closely with Product and Engineering to shape launch stories early
- Create launch briefs, assets, and internal alignment materials
- Content & Enablement
- Develop high-impact product marketing content (website copy, one-pagers, case studies, blog posts)
- Equip sales with compelling decks, objection-handling, and competitive insights
- Support community and thought leadership initiatives
- Market Intelligence
- Conduct competitive research and positioning analysis
- Gather insights from users, prospects, and the developer ecosystem
- Feed structured insights back into product strategy
What We’re Looking For
Must have:
- 4–8+ years in product marketing (ideally in B2B SaaS or developer tools)
- Experience owning messaging and content development end-to-end
- Strong technical fluency — comfortable working with engineers and technical buyers
- Exceptional writing skills with the ability to simplify complex concepts
- Proven ability to operate autonomously in a fast-moving startup environment
Nice to have:
- Experience marketing AI/ML or developer infrastructure products
- Exposure to PLG and sales-assisted motions
- Experience helping define a new category
Salary and benefits
Office: Our brand new 10,000 sq. ft office is in the AI hub of Kings Cross, London. We have generous catering and have regular social events such as team lunches, drinks and more. We require all staff to be in our London HQ at least 3 days a week on our anchor days of Monday, Tuesday and Thursday.
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.
Application Process
- Introductory call
- Hiring manager deep dive
- Practical exercise (case discussion)
- Final conversation with leadership
We encourage you to apply even if you don’t meet every requirement. We care about talent, trajectory, and mindset, not just checkboxes. We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
Product Marketing Manager employer: Tessl
Tessl is an innovative Series A startup located in the vibrant AI hub of Kings Cross, London, offering a dynamic work environment where creativity and technical expertise thrive. As a Product Marketing Manager, you'll enjoy a competitive salary, generous benefits including health insurance and a company-matched pension, and the opportunity to shape the future of software development alongside a passionate team. With a strong focus on employee growth and a commitment to inclusivity, Tessl fosters a warm culture that values diverse perspectives and encourages all team members to contribute to our pioneering mission.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at startups or in product marketing roles. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in product marketing. This is your chance to demonstrate how you can translate complex ideas into compelling narratives, just like we do at Tessl.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and market position. Understand their messaging and think about how you would enhance it. This shows you're not just interested in the role but are genuinely invested in their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and serious about joining our team at Tessl, where we’re shaping the future of software development together.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for AI and Software Development:When you’re writing your application, let your enthusiasm for AI and software development shine through. We want to see how you connect with our mission at Tessl and how you envision contributing to the future of software creation.
Tailor Your Messaging:Make sure to customise your application to reflect the specific requirements of the Product Marketing Manager role. Highlight your experience in product marketing, especially in B2B SaaS or developer tools, and how you’ve successfully owned messaging and content development in the past.
Keep It Clear and Compelling:Your writing skills are crucial for this role, so ensure your application is clear and engaging. Simplify complex concepts and demonstrate your ability to communicate effectively, just like you would when crafting narratives for our audience.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Tessl. Don’t hesitate – we can’t wait to hear from you!
How to prepare for a job interview at Tessl
✨Know Your Product Inside Out
Before the interview, dive deep into Tessl's platform and understand its core features and benefits. Familiarise yourself with how AI is transforming software development and be ready to discuss how you can effectively communicate this to different audiences.
✨Craft Your Messaging Strategy
Prepare a few examples of how you would position Tessl’s product for various target audiences, such as developers and tech leads. Think about the unique value propositions and how they resonate with each group, as this will showcase your understanding of the role.
✨Showcase Your Writing Skills
Bring along samples of your previous work that demonstrate your ability to simplify complex concepts. Whether it’s blog posts, case studies, or marketing content, having tangible examples will help illustrate your exceptional writing skills.
✨Be Ready for Ambiguity
Since the role thrives in a fast-moving startup environment, prepare to discuss how you've navigated ambiguity in past roles. Share specific instances where you successfully shaped narratives or strategies without clear guidelines, highlighting your adaptability and initiative.
