At a Glance
- Tasks: Shape Tessl's messaging and launch strategies for AI-native products.
- Company: Fast-growing Series A startup in the heart of London.
- Benefits: Competitive salary, 25 days holiday, health insurance, and a vibrant office culture.
- Other info: Inclusive environment valuing diversity and personal growth.
- Why this job: Join a pioneering team at the forefront of AI and software development.
- Qualifications: 4–8+ years in product marketing with strong technical fluency.
The predicted salary is between 60000 - 80000 £ per year.
Tessl is a fast-growing Series A startup based in London, founded by Guy Podjarny. We’ve raised over $100M from world-class investors including Index Ventures, Accel, GV, and Boldstart. In 2025 we were ranked #2 in Sifted EU’s B2B SaaS Rising 100 and #20 in Sifted's AI 100. At Tessl, we are building the context layer for AI coding agents and a platform for AI-native software development. As an early member of the team, you’ll help shape how we build, scale and support a company operating at the edge of AI and software development.
About the Role
We’re hiring a Product Marketer to define how Tessl shows up to the world. You’ll sit at the intersection of product, growth, and sales - owning our positioning, messaging, launches, and enablement. You’ll help translate a deeply technical product into clear, compelling narratives that resonate with developers, engineering leaders, and forward-thinking teams. This is an individual contributor role for someone who thrives in ambiguity, loves shaping category narratives, and wants to define how an AI-native product is understood in the market.
What You’ll Do
- Positioning & Messaging
- Own Tessl’s core messaging framework and value propositions
- Refine and evolve our category narrative as the product and market mature
- Develop audience-specific messaging for developers, tech leads, and enterprise buyers
- Product Launches
- Support go-to-market for new features and major releases
- Partner closely with Product and Engineering to shape launch stories early
- Create launch briefs, assets, and internal alignment materials
- Content & Enablement
- Develop high-impact product marketing content (website copy, one-pagers, case studies, blog posts)
- Equip sales with compelling decks, objection-handling, and competitive insights
- Support community and thought leadership initiatives
- Market Intelligence
- Conduct competitive research and positioning analysis
- Gather insights from users, prospects, and the developer ecosystem
- Feed structured insights back into product strategy
What We’re Looking For
Must have:
- 4–8+ years in product marketing (ideally in B2B SaaS or developer tools)
- Experience owning messaging and content development end-to-end
- Strong technical fluency — comfortable working with engineers and technical buyers
- Exceptional writing skills with the ability to simplify complex concepts
- Proven ability to operate autonomously in a fast-moving startup environment
Nice to have:
- Experience marketing AI/ML or developer infrastructure products
- Exposure to PLG and sales-assisted motions
- Experience helping define a new category
Salary and benefits
Office: Our brand new 10,000 sq. ft office is in the AI hub of Kings Cross, London. We have generous catering and have regular social events such as team lunches, drinks and more. We require all staff to be in our London HQ at least 3 days a week on our anchor days of Monday, Tuesday and Thursday.
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.
Application Process
- Introductory call
- Hiring manager deep dive
- Practical exercise (case discussion)
- Final conversation with leadership
We encourage you to apply even if you don’t meet every requirement. We care about talent, trajectory, and mindset, not just checkboxes. We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
Product Marketing Manager in London employer: Tessl AI
Tessl is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the AI and software development space. With a competitive salary, generous benefits including health insurance and a commuting stipend, and a vibrant office located in the heart of London's AI hub, employees are empowered to thrive both personally and professionally. As part of a fast-growing startup, you'll have unique opportunities for growth and the chance to shape the future of AI-native products alongside a talented team.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tessl AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tessl AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tessl AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tessl AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tessl AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tessl AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tessl AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tessl AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tessl AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tessl AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
