At a Glance
- Tasks: Drive demand generation strategies and optimise multi-channel campaigns for growth.
- Company: Join Tessl, a dynamic AI company in the heart of London.
- Benefits: Enjoy 25 days holiday, health insurance, and a competitive salary.
- Other info: Inclusive culture that values diversity and offers excellent career growth.
- Why this job: Make a real impact in a fast-paced environment while building your marketing skills.
- Qualifications: 4-8 years in demand generation with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
We’re hiring a Demand Generation Manager to build and scale Tessl’s growth engine. You’ll own pipeline creation across channels—from experimentation to execution. This is a hands‑on, data‑driven individual contributor role focused on building repeatable, measurable demand in a developer‑first market. You’ll work closely with Product Marketing, Content, and Sales to ensure we’re attracting the right audiences and converting attention into high‑quality pipeline. If you love testing hypotheses, building systems from scratch, and turning signal into scalable growth, this role is for you.
What You’ll Do
- Pipeline Strategy & Execution
- Own demand generation strategy across paid, organic, partnerships, and community channels
- Build and optimise multi‑channel campaigns aligned to product launches and GTM priorities
- Drive MQL → SQL pipeline growth with clear attribution and reporting
- Experimentation & Optimisation
- Run rapid growth experiments across paid media, landing pages, email, and content distribution
- Manage budget allocation across channels based on performance
- Improve conversion rates across the funnel
- Performance & Analytics
- Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
- Build dashboards and reporting frameworks
- Use data to continuously refine strategy
- Cross‑Functional Collaboration
- Partner with Product Marketing on launch amplification
- Align with Sales on ICP targeting and pipeline quality
- Work with Content to maximise distribution and reach
What We’re Looking For
Must have:
- 4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
- Experience owning paid acquisition and multi‑channel campaigns
- Strong analytical skills and comfort with attribution models
- Demonstrated success building pipeline in early‑stage or high‑growth environments
- Bias for action and experimentation mindset
Nice to have:
- Experience marketing to developers or technical audiences
- Familiarity with PLG + sales‑assisted hybrid funnels
- Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)
Salary and benefits
Office: Our brand‑new office is located in the AI hub of Kings Cross, London. We offer generous catering, regular social events, and require staff to be in our HQ at least 3 days a week on anchor days (Monday, Tuesday, Thursday).
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance (including dental and vision, extended to partners and dependents), a company‑matched pension, a commuting stipend for non‑London residents, and a cycle‑to‑work scheme.
We care deeply about the warm, inclusive environment we’re building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech.
If you’re excited about building demand for a category‑defining AI product, we’d love to hear from you.
Marketing Manager (Demand Generation) in London employer: Tessl AI
Tessl is an exceptional employer, offering a vibrant work culture in the heart of London's AI hub at Kings Cross. With a strong focus on employee growth, we provide generous benefits including health insurance, a company-matched pension, and ample holiday, all within a supportive and inclusive environment that values diversity. Join us to be part of a dynamic team where your contributions directly impact the growth of a category-defining AI product.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Demand Generation) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in demand generation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in building pipeline and optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace Marketing Manager (Demand Generation) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in building pipeline and running multi-channel campaigns, as these are key to what we’re looking for.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re passionate about demand generation and how your skills align with our needs. Share specific examples of your past successes in similar roles to really stand out.
Show Off Your Analytical Skills:Since this role is data-driven, don’t shy away from showcasing your analytical prowess. Mention any tools or frameworks you’ve used to track growth metrics and how you’ve applied data to refine strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Tessl AI
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CAC, CPL, and conversion rates. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Campaigns
Prepare to talk about specific multi-channel campaigns you've managed. Highlight your role in the strategy, execution, and results. Use concrete examples to demonstrate your ability to build and optimise campaigns that align with product launches.
✨Emphasise Collaboration Skills
This role requires working closely with Product Marketing, Sales, and Content teams. Think of examples where you've successfully collaborated across departments to achieve common goals. Show that you can bridge gaps and drive alignment.
✨Demonstrate Your Experimentation Mindset
The company values a bias for action and experimentation. Prepare to share instances where you've run growth experiments, what you learned from them, and how you applied those insights to improve future strategies. This will show your proactive approach to driving demand.
