At a Glance
- Tasks: Lead the UK CRM product roadmap and enhance customer engagement.
- Company: Join Geely, a forward-thinking automotive group redefining mobility.
- Benefits: Enjoy a competitive salary, car allowance, private medical insurance, and more.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in the automotive industry with innovative digital solutions.
- Qualifications: Degree in Business/IT and 5+ years in product delivery required.
The predicted salary is between 50000 - 60000 £ per year.
Location: Coventry
At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.
Job Purpose
To own the UK CRM and customer engagement product roadmap, ensuring the selection, localisation and implementation of CRM capabilities that enable efficient retail operations (Sales, Finance and Aftersales) and maintain alignment with Global Headquarters’ digital platforms and data standards in China.
Main Responsibilities
- Systems Strategy & Implementation: Lead the end-to-end lifecycle for UK CRM/DMS solutions (e.g., Pinewood, Keyloop, HubSpot), from selection and localisation through implementation and continuous improvement. Ensure effective integration with UK retail essentials, including vehicle data services (DVLA/HPI) and retail finance products (PCP/HP).
- Requirements Definition & Translation: Act as the interface between UK business stakeholders and Global R&D, translating dealership pain points and operational needs into clear, structured Product Requirement Documents (PRDs) that reflect UK market and retail processes.
- Regulatory & Financial Compliance: Own governance for UK GDPR and FCA compliance across digital retail and sales enablement tools. Lead and document Data Protection Impact Assessments (DPIAs) for UK implementations and ensure “privacy by design” principles are applied throughout delivery.
- Cross-Border Integration: Manage the technical and operational interface between UK “best-of-breed” platforms and Global HQ core systems. Define and oversee automated data synchronisation workflows and KPI reporting (e.g., Leads, Orders, Deliveries, Inventory), ensuring data integrity and alignment to global standards.
- Adoption & Performance: Drive CRM adoption across the dealership network by defining success measures, monitoring funnel performance, and coordinating enablement activities (training, guidance, and continuous optimisation) to ensure measurable ROI and sustained usage.
Education, Skills And Personal Characteristics Required
- Degree: Bachelor’s in Business / IT / Computer Science / Automotive (or equivalent).
- UK automotive retail: Proven experience in UK OEM or major dealer group environment.
- Delivery background: 5+ years Product/Project delivery, including ownership of complex rollouts.
- Dealer systems rollout: Hands-on implementation of CRM/DMS in dealership context (e.g., Pinewood/Keyloop/Salesforce/HubSpot).
- Global collaboration: Comfortable working with HQ / multinational stakeholders across time zones and cultures.
- Governance & compliance: Strong UK GDPR handling of PII; understanding of FCA‑regulated retail finance journeys.
- Tech & data literacy: Confident with APIs/integrations and reporting tools (e.g., SQL, Power BI/Tableau); Agile/PRINCE2 helpful.
What Can We Offer You Beyond The Salary
- Car Allowance/Car Scheme
- Private Medical Insurance
- Geely ECOS scheme
- x6 Life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
- Bike2work scheme
We Are An Equal Opportunities Employer
At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.
Digital Product Manager (IT) in Coventry employer: Tesla
At Geely Auto UK, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity within the automotive industry. Our Coventry location offers a dynamic work environment where employees can thrive through comprehensive benefits such as private medical insurance, a car allowance, and enhanced parental leave. We are committed to fostering employee growth and development, ensuring that every team member has the opportunity to contribute to our exciting journey in redefining mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Manager (IT) in Coventry
✨Join Product Management Meetups
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Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Tesla would be by your initiative!
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Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
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We think you need these skills to ace Digital Product Manager (IT) in Coventry
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Digital Product Manager (IT), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Digital Product Manager (IT) position at Tesla. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Tesla
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
