At a Glance
- Tasks: Lead customer communications for Clubcard and create engaging marketing campaigns.
- Company: Join Tesco, a dynamic company blending retail and technology.
- Benefits: Enjoy competitive salary, annual bonuses, and generous holiday leave.
- Other info: Flexible working options and a supportive, inclusive environment await you.
- Why this job: Make a real impact on customer loyalty and engagement through innovative strategies.
- Qualifications: Experience in marketing strategy and campaign management is essential.
The predicted salary is between 60750 - 74250 £ per year.
About the role: You will be responsible for leading the development and delivery of customer communications for the Clubcard proposition, working closely with the Clubcard team to identify and prioritise the most important messages for customers. As the UK Marketing Communications lead for Clubcard, you will translate strategic priorities into compelling, customer-centric campaigns and communications, driving execution across UK Marketing to maximise digital engagement, strengthen perceptions of generosity, and ultimately drive customer loyalty.
What is in it for you: We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Annual bonus scheme of up to 20% of base salary. Holiday starting at 25 days plus a personal day (plus Bank holidays). Private medical insurance. 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave. Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
You will be responsible for:
- Strategy & Insight: Translating the Clubcard strategy and business priorities into clear, customer-focused communication strategies that drive engagement, loyalty and value perception. Using customer, behavioural and commercial insights to identify opportunities to improve the effectiveness, relevance and efficiency of Clubcard communications. Developing insight-led communication plans that influence customer behaviour and deliver against Clubcard objectives. Staying ahead of customer trends, communication best practices and competitor activity to continuously enhance the Clubcard communications approach.
- Communication & Delivery: Leading the communication strategy for Clubcard, ensuring customers understand and engage with the value, rewards and benefits available through the scheme. Partnering with the Clubcard team to identify and prioritise the most important customer messages and translating them into compelling, customer-centric communications. Driving the end-to-end delivery of integrated campaigns and communications across UK Marketing, ensuring a consistent and seamless customer experience. Championing personalisation and the effective use of data to deliver relevant, impactful communications at scale.
- Collaboration: Building strong relationships across Clubcard, Technology, Customer, Data, CRM and Channel teams to align business priorities with customer communications. Connecting capabilities, technology and channels across the customer journey to create seamless experiences that make it easy for customers to engage with Clubcard. Working closely with agency partners and wider marketing teams to continually improve communication effectiveness, performance and execution.
You will need:
- Translating business objectives into customer-focused communication strategies and plans.
- Leading proposition development and communications strategy for Clubcard.
- Delivering integrated, multi-channel marketing campaigns that drive engagement and loyalty.
- Using customer and commercial data to optimise communications and improve performance.
- Managing agency partners, budgets and campaign delivery effectively.
- Enhancing customer journeys through personalisation and CRM best practices.
- Building strong stakeholder relationships and collaborating across teams to achieve business goals.
- Managing marketing channels to deliver relevant and impactful customer communications.
- Applying strong marketing planning, campaign management and retail operations expertise.
- Demonstrating excellent communication, influencing, presentation skills and attention to detail.
About us: You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please reach out for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
Marketing Manager - Clubcard - Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland employer: Tesco
Tesco is an excellent employer, offering a supportive work culture where Customer Delivery Drivers can thrive in a flexible environment. With competitive pay starting at £14.18 per hour and opportunities for growth, employees enjoy a hands-on role that allows for independence while being backed by a dedicated team. The company values service with a smile, making it a rewarding place to work for those looking to make a positive impact in their community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Clubcard - Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tesco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tesco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tesco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tesco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Clubcard - Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tesco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tesco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tesco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tesco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tesco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tesco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
