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For Companies At a Glance
- Tasks: Lead audience planning and implement customer-focused strategies for Personalisation.
- Company: Join Tesco, a dynamic company blending retail, technology, and community support.
- Benefits: Enjoy a competitive salary, annual bonus, generous holiday, and private medical insurance.
- Why this job: Shape impactful audience strategies and drive measurable results in a collaborative environment.
- Qualifications: Expertise in audience strategy, analytics, and strong communication skills required.
- Other info: Flexible working options and a commitment to inclusivity make this a great place to thrive.
The predicted salary is between 36000 - 60000 £ per year.
About the role
Lead the creation and implementation of audience planning standards, driving customer-focused, value-led strategies across Personalisation. Serve as the go-to expert on audience frameworks, quality, and best practices, empowering the Planning Pod to deliver purposeful, measurable results.
You will be responsible for:
- Shape the Audience Strategy: Define and continuously evolve the end-to-end audience framework for Personalisation, embedding best practices, guardrails, and governance to optimise engagement and reduce fatigue.
- Lead with Expertise: Act as the Audience Subject Matter Expert within the Planning Pod, prioritising customer plans against growth objectives.
- Drive Planning & Activation: Own prioritisation and operating rhythms for opportunity briefs, campaign activation, and post-launch learning—balancing short- and long-term value.
- Champion Measurement & Value: Partner with Measurement, Analytics, and Finance to ensure all activity is measurable, value-validated, and aligned to commercial priorities.
- Standardise & Scale: Develop tools, templates, and playbooks for opportunity sizing, acceptance criteria, and decision forums.
- Innovate & Benchmark: Stay ahead of market trends, integrating new capabilities (e.g., decisioning, cross-channel orchestration) into best practices.
- Refresh & Communicate: Run quarterly standards updates, refreshing segments, guardrails, and sharing impact insights across teams.
- Collaborate Across Functions: Build strong partnerships with Customer, Rewards, Journey, and Commercial teams to co-create actionable audience briefs and support forecasting.
- Set Measurement Standards: Operate with authority across matrixed teams, defining and maintaining measurement frameworks and methodologies for all analytical resources supporting Personalisation.
You will need:
- Expertise in Audience Strategy: Deep experience in data-driven audience creation, analytics, and insights within a fast-paced, multi-channel environment.
- Framework Leadership: Proven ability to design and govern frameworks, lead decision forums, and simplify complex methodologies for diverse stakeholders.
- Influential Communicator: Strong stakeholder management, prioritisation, and storytelling skills to drive alignment and impact.
- Value Delivery: A track record of delivering measurable outcomes through Personalisation and CRM initiatives.
- Industry Knowledge: Experience in retail, loyalty, and customer programmes is highly desirable.
What’s in it for you?
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work.
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 year's service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About Us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
Customer Growth Lead - Planning and Best Practice in Welwyn Garden City employer: Tesco
Contact Detail:
Tesco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Growth Lead - Planning and Best Practice in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Tesco or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into audience strategy and personalisation trends. Show us you’re not just a candidate, but a passionate expert ready to lead.
✨Tip Number 3
Practice your storytelling skills. We want to hear how you've delivered measurable outcomes in past roles. Make it relatable and impactful—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Customer Growth Lead - Planning and Best Practice in Welwyn Garden City
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in audience strategy and data-driven decision-making. We want to see how your skills align with our goals, so don’t hold back!
Showcase Your Expertise: Use specific examples from your past roles to demonstrate your knowledge in audience frameworks and analytics. We love a good story, especially if it shows how you’ve delivered measurable outcomes in previous positions.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills shine through without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Tesco
✨Know Your Audience Strategy
Before the interview, brush up on your knowledge of audience strategies and frameworks. Be ready to discuss how you've successfully implemented data-driven audience creation in past roles, especially in fast-paced environments.
✨Showcase Your Communication Skills
Prepare to demonstrate your storytelling abilities. Think of examples where you influenced stakeholders or simplified complex methodologies for diverse teams. This will highlight your strong communication skills, which are crucial for this role.
✨Highlight Measurable Outcomes
Be ready to share specific examples of how your previous work in Personalisation and CRM initiatives delivered measurable results. Use metrics and outcomes to back up your claims, as this aligns with the company's focus on value delivery.
✨Stay Ahead of Market Trends
Research current trends in retail and customer programmes. Be prepared to discuss how you can integrate new capabilities into best practices, showing that you're proactive and innovative in your approach to audience planning.
