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- Tasks: Drive customer insights and develop actionable strategies for personalisation performance.
- Company: Join Tesco, a leading supermarket and tech innovator with a focus on community.
- Benefits: Enjoy flexible working, competitive benefits, and support for your career growth.
- Why this job: Make a real impact by translating data into strategies that enhance customer experiences.
- Qualifications: Strong analytics experience, coding skills, and ability to influence cross-functional teams.
- Other info: Inclusive workplace with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Overview: You’ll work closely with Customer Teams, including Rewards and Journeys, to develop actionable briefs for Personalisation Performance insights. In this role, you’ll translate strategy into practical operating rhythms, influence stakeholders, and make complex, customer-led decisions that drive business outcomes. You’ll also coach and develop stakeholders to strengthen their analytical and measurement capabilities.
You will be responsible for:
- Customer Insight: Drive deep understanding of customer behaviour within the Know Me, Serve Me, On My Terms model to inform audience strategies that enhance relevance and growth.
- Workflow Oversight: Prioritise and manage the Personalisation Measurement & Insights backlog, ensuring smooth delivery and removing blockers.
- Business Partnering: Collaborate with Customer Teams and Finance to create actionable briefs, support forecasting, and translate insights into strategic decisions.
- Optimisation & Reporting: Maintain high standards for briefs and reporting, delivering clear explanations and actionable recommendations to improve audiences, triggers, and journeys.
- Ad Hoc Analysis: Conduct targeted analysis and quality assurance checks to ensure accuracy and clarity across outputs.
You will need:
- Strong analytics and insights experience in fast-paced, data-rich environments.
- Proven ability to design measurement frameworks and deliver measurable value through personalisation and CRM.
- Hands-on analytical skills with coding capability to interrogate data.
- Deep understanding of incrementality, controls, and causal measurement in multi-channel contexts.
- Skilled at translating complex analysis into clear, actionable strategies and influencing cross-functional teams.
- Background in retail, loyalty, or multi-channel customer programmes is highly desirable.
What’s in it for you? We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work.
About Us: You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
Analytics Planning Manager in Welwyn Garden City employer: Tesco
Contact Detail:
Tesco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Planning Manager in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to current employees at Tesco or in similar roles on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by practising your storytelling skills. Think of examples from your past experiences that showcase your analytical prowess and how you've influenced decisions. We want to hear how you’ve made an impact!
✨Tip Number 3
Show off your analytical skills during the interview! Be ready to discuss specific frameworks you've designed or insights you've derived from data. This is your chance to shine and demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to ask questions! Show your interest in the role and the company by asking about their approach to personalisation and customer insights. It’ll help you stand out and show that you’re genuinely invested in the position.
We think you need these skills to ace Analytics Planning Manager in Welwyn Garden City
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the Customer Teams and their focus on personalisation and insights. Show us that you get what we do!
Be Clear and Concise: When it comes to your written application, clarity is key. Use straightforward language and avoid jargon where possible. We want to see your analytical skills shine through in a way that's easy to digest.
Show Your Impact: Don’t just list your experiences; highlight how you've made a difference in previous roles. Use specific examples of how your insights have driven business outcomes or improved customer understanding. We love seeing measurable results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Tesco
✨Know Your Analytics Inside Out
Make sure you brush up on your analytics and insights experience. Be ready to discuss specific examples of how you've designed measurement frameworks and delivered value through personalisation. This will show that you can translate complex data into actionable strategies.
✨Master the Know Me, Serve Me Model
Familiarise yourself with the Know Me, Serve Me, On My Terms model. Prepare to explain how you would drive a deep understanding of customer behaviour using this framework. This will demonstrate your ability to inform audience strategies effectively.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Customer Teams and Finance, think of examples where you've successfully collaborated across departments. Highlight how you influenced stakeholders and managed workflows to remove blockers in previous projects.
✨Prepare for Ad Hoc Analysis Questions
Expect questions about conducting targeted analysis and quality assurance checks. Be ready to discuss how you ensure accuracy and clarity in your outputs. This will showcase your hands-on analytical skills and attention to detail.
