Overview
As a Senior Integrated Designer at Tesco, you will define, evolve and scale our visual brand expression across customer touchpoints. You’ll work with the Creative Studio and Brand Expression to build design systems, assets and frameworks that translate brand strategy into scalable creative solutions. Your work will ensure consistent, high-quality execution across digital, print, social, in-store and motion channels. You’ll be a trusted creative partner, driving innovation, consistency and design excellence while growing Brand Expression capabilities within the team.
Pay / Benefits
- bonus up to 20% of base salary
- 25+ days holiday + personal day
- private medical insurance
- maternity/adoption leave and paternity leave
- virtual GP service
- EAP for you and family
Responsibilities
- Develop and evolve Tesco’s visual brand expression across multiple touchpoints
- Create distinctive design systems, assets, toolkits and frameworks ensuring consistency with creative flexibility
- Translate brand strategy into engaging, scalable creative solutions
- Ensure brand assets and guidelines are applied across digital, print, social, motion and in-store channels
- Collaborate closely with Brand Expression, Marketing Comms, Content, UX and Creative Studio teams
- Champion craft and raise quality and consistency of design output
- Influence stakeholders with clear creative thinking and strong visual storytelling
- Stay ahead of design, tech and motion trends, bringing innovative ideas to Tesco’s expression
- Support development of new brand assets, frameworks and principles to enhance distinctiveness
- Act as brand guardian, align work with standards while identifying opportunities to evolve the brand
- Grow Brand Expression capability within Creative Studio through processes and team development
- Coach and support junior designers, freelancers and creative partners as required
- Adhere to Tesco’s Business Code of Conduct with integrity
Key requirements
- Significant experience in integrated design, brand design or visual identity development
- Proven track record creating and implementing brand identities, design systems and scalable frameworks
- Strong portfolio across digital, print, motion and experiential touchpoints with typography, layout and storytelling skills
- Deep understanding of brand identity systems and translating strategy into creative solutions
- Proficiency with Figma and modern design collaboration tools; knowledge of DAM platforms and workflow systems
- Experience developing modular design approaches for multi-channel use
- Strong presentation, communication and stakeholder management to influence senior leaders
- Ability to balance strategic thinking with hands-on design delivery
- Understanding of digital-first design, customer experience principles, animation and motion design
- Comfort working in complex organizations using agile, iterative design methods
- Experience coaching or mentoring designers is desirable
- presentation
- communication
- stakeholder management
- Figma
- design systems
- motion design
Senior Designer - Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland employer: Tesco
Tesco is an excellent employer, offering a supportive work culture where Customer Delivery Drivers can thrive in a flexible environment. With competitive pay starting at £14.18 per hour and opportunities for growth, employees enjoy a hands-on role that allows for independence while being backed by a dedicated team. The company values service with a smile, making it a rewarding place to work for those looking to make a positive impact in their community.
