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- Tasks: Identify and develop new business opportunities while building strong customer relationships.
- Company: Join Booker, the UK's leading food and drink wholesaler with a diverse and inclusive culture.
- Benefits: Enjoy flexible working hours, discounts, health support, and career development opportunities.
- Why this job: Make an impact in the catering industry while growing your career in a supportive environment.
- Qualifications: Sales experience in food or catering is preferred; strong communication skills are essential.
- Other info: Be part of a team that values every voice and fosters a sense of belonging.
The predicted salary is between 30000 - 42000 £ per year.
Booker • Heol Y PWLL Unit 1, Parc Nantgarw CARDIFF • Apply by 30-Oct-2025
Job Type: Full time, part time and flexible working will be considered- our hours aren\’t 9am-5pm, so yours don\’t need to be either! Let\’s explore at interview how we can accommodate a great work/life balance for you!
At Booker, we pride ourselves on delivering a diverse range of high-quality food and drink products to caterers, restaurants, pubs, and other food service businesses. We believe that a diverse and inclusive environment establishes a sense of belonging among our employees, making them feel welcome, and more connected and productive. Our dedication to excellence and customer satisfaction distinguishes us in the industry, and we aim to build on this success!
To support our continued growth in catering sales, we are seeking a talented Catering Sales Manager to elevate our sales and foster long-lasting relationships with our customers. In return, we offer the potential to earn additional fixed payments for achieving stretch growth in your designated areas, find out more at interview!!
Curious about what sets us apart? Here are some key features and benefits of our business:
- UK\’s Largest Food and Drink Wholesaler – we are the biggest and fastest-growing supplier to the independent catering market
- Leading Catering Butcher – with over 20% of the UK\’s master butchers working for us, we offer expert advice to enhance dishes and increase our customers\’ menu options and profits
- Award-Winning Own Label Brands – our brands are recognised for their quality and value
- Experienced Team – we have a network of over 100 Catering Sales Managers who excel in building great customer relationships
- Excellent Delivery Service – we offer delivery, click & collect and in-person shopping experiences in our nationwide branch network with a multi temp offering, ensuring we cater to all our catering customer needs.
- A Place To Get On – Our commitment extends beyond sales; we\’re dedicated to supporting your career development every step of the way. Here, you\’ll find opportunities for bitesize upskilling, mentorship, and professional growth, ensuring that you can reach your full potential and achieve your career goals
- Every Voice Matters – At the heart of our cultural transformation is a commitment to our colleagues, where we encourage you to share your insights and ideas on how we can shape our business together, fostering an environment where everyone\’s contributions are valued.
Interested? We look forward to reading your application!
What is in it for you
- 10% off all Booker purchases, with double discount events up to three times a year
- Access to a Tesco Colleague Clubcard after three months, offering additional discounts and perks across the Tesco Group
- Up to 30% off insurance products such as Pet, Home & Car
- Save As You Earn Scheme
- Health and Wellbeing support for you and your family via our Virtual GP and Employee Assistance Programme, accessible 24/7, plus many more benefits!
- A company-wide performance related bonus scheme up to 6%.
- A car allowance is available, where applicable.
- Training & development and opportunities to progress
- Catering sales incentive scheme for additional earning opportunity
You will be responsible for
- Identifying and developing new and existing business opportunities within your targeted area
- Build and maintain strong relationships with existing and prospective customers
- Collaborate with internal teams to ensure we meet customer needs and drive sustainable profits
- Staying up to date on market trends and share this knowledge with customer and the business
- Represent the company at industry events and trade shows
- Following our Business Code of Conduct and always acting with integrity and due diligence championing diversity and inclusion
You will need
- Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered)
- Solid understanding of the catering/food service market or willingness to learn
- Excellent verbal and written communication skills, with active listening to understand customer needs and provide appropriate solutions
- Ability to quickly build rapport and adapt your style to meet customer needs
- Willingness to learn and quickly understand our products, club cards, and rewards
- Ability to handle objections and maintain a positive attitude in challenging situations
- Self-motivated, goal-oriented, and able to work autonomously as well as part of a team
- Good commercial awareness to support profitable decisions
About us
Booker is the UK\’s leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.
Diversity, equity and inclusion (DEI) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we\’re a place where Everyone\’s Welcome.
We know life looks a little different for each of us. That\’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.
We\’re proud that Booker is a Disability Confident Committed employer and we\’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact recruitment at Booker.
Please note
We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.
On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.
*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*
For more information about us please visit www.bookergroupjobs.co.uk
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Catering Sales Manager employer: Tesco
Contact Detail:
Tesco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Catering Sales Manager
✨Tip Number 1
Network like a pro! Reach out to people in the catering and food service industry on LinkedIn or at local events. Building connections can lead to job opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research Booker and understand their values, products, and market position. This will help you tailor your answers and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Catering Sales Manager. Highlight your sales achievements and how you’ve built relationships in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Booker family!
We think you need these skills to ace Catering Sales Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Catering Sales Manager role. Highlight your relevant experience in sales and account management, especially within the food or catering sector. We want to see how your skills align with what we’re looking for!
Showcase Your Communication Skills: Since excellent verbal and written communication is key for this role, don’t hold back! Use clear and engaging language in your application. We love seeing candidates who can express their ideas effectively and understand customer needs.
Demonstrate Your Passion for Food Service: Let your enthusiasm for the catering and food service market shine through! Share any experiences or insights you have about market trends or customer relationships. We’re all about building strong connections, so show us you’re on the same page!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at Booker. We can’t wait to read what you’ve got to offer!
How to prepare for a job interview at Tesco
✨Know Your Stuff
Before the interview, make sure you research Booker and its position in the catering market. Understand their products, services, and what sets them apart from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements and relationship-building skills. Be ready to discuss how you've identified new business opportunities and maintained strong customer relationships, as these are key aspects of the Catering Sales Manager role.
✨Emphasise Flexibility and Adaptability
Since Booker values a flexible working environment, be prepared to discuss how you can adapt your working style to meet both customer needs and the company's goals. Share examples of how you've successfully navigated changing circumstances in previous roles.
✨Engage with Questions
At the end of the interview, don’t forget to ask insightful questions about the company culture, team dynamics, and growth opportunities. This shows that you're not only interested in the role but also in how you can contribute to and grow within the company.
