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- Tasks: Lead Tesco's brand expression strategy and collaborate with teams to create impactful brand experiences.
- Company: Tesco is a leading retailer, technology innovator, and community supporter, dedicated to enhancing everyday life.
- Benefits: Enjoy flexible working, 25+ days holiday, private medical insurance, and a bonus scheme up to 20%.
- Why this job: Join a dynamic team that values creativity and strategic thinking while making a real impact on brand identity.
- Qualifications: Bachelor’s degree in Marketing or related field; experience in brand management within retail or FMCG sectors required.
- Other info: We promote inclusivity and welcome diverse applicants; flexible working options available.
The predicted salary is between 36000 - 60000 £ per year.
Brand Expression Strategy Manager – Brand Identity and Design Join or sign in to find your next job Join to apply for the Brand Expression Strategy Manager – Brand Identity and Design role at TescoBrand Expression Strategy Manager – Brand Identity and Design Join to apply for the Brand Expression Strategy Manager – Brand Identity and Design role at TescoThe Brand Expression Strategy Manager will be responsible for developing and executing Tesco\’s brand expression strategies, in relation to brand identify and design, across all touchpoints. This role requires a strategic thinker with a passion for brand storytelling and a deep understanding of how brand expression drives customer connection, loyalty, and growth.You will work closely with cross-functional teams including marketing, creative agencies, retail operations, and communications to ensure consistent, impactful brand expression that aligns with Tesco\’s brand values and business goals.
About the roleThe Brand Expression Strategy Manager will be responsible for developing and executing Tesco\’s brand expression strategies, in relation to brand identify and design, across all touchpoints. This role requires a strategic thinker with a passion for brand storytelling and a deep understanding of how brand expression drives customer connection, loyalty, and growth.You will work closely with cross-functional teams including marketing, creative agencies, retail operations, and communications to ensure consistent, impactful brand expression that aligns with Tesco\’s brand values and business goals.
You will be responsible for
- Develop and lead the brand expression strategy, ensuring it reflects Tesco\’s brand purpose, values, and positioning.
- Translate brand expression strategy into clear, consistent, and compelling brand expressions across all channels including, in-store and digital.
- Collaborate with creative agencies and internal teams to deliver innovative brand expressions that engage and inspire our customers.
- Oversee the application of brand guidelines to ensure brand integrity and consistency across all touchpoints.
- Conduct regular market, consumer, and competitor analysis to inform brand expression and keep Tesco\’s brand fresh and relevant.
- Lead and influence internal stakeholders to embed brand expression principles in everyday business decisions.
- Manage brand expression projects from concept through execution, ensuring timely delivery and alignment with strategic goals.
- Measure and report on the effectiveness of brand expression initiatives and use insights to optimise future activity.
- Champion Tesco\’s brand internally, fostering understanding and enthusiasm for the brand expression strategy across teams.
You will need
- Bachelor\’s degree in Marketing, Communications, Business, or a related field;
- Proven experience in brand management, brand strategy, or brand expression roles within retail or FMCG sectors.
- Strong understanding of brand strategy and how it translates into tangible brand expression.
- Experience managing creative projects and working collaboratively with agencies and cross-functional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Data-driven mindset with ability to analyse and apply insights for brand strategy improvement.
- Passion for retail and understanding of Tesco\’s market and customer base is highly desirable.
Skills & Competencies
- Strategic thinking and problem-solving skills.
- Creativity and innovation in brand storytelling.
- Strong project management and organizational skills.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Influencing and leadership capabilities.
- Strong attention to detail and brand discipline.
Whats in it for you?We\’re all about the little helps. That\’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years\’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About UsYou might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we\’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you\’re just kicking off your career, juggling passions, or navigating big life events, we\’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We\’re proud to be an accredited Disability Confident Leader, where everyone\’s welcome. That\’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you\’re interested in joining our team but don\’t tick every box, don\’t let that hold you back from applying.
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Brand Expression Strategy Manager - Brand Identity and Design employer: Tesco
Contact Detail:
Tesco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Expression Strategy Manager - Brand Identity and Design
✨Tip Number 1
Familiarise yourself with Tesco's brand values and recent marketing campaigns. Understanding their current brand expression will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the retail and FMCG sectors, especially those who have experience in brand management. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight how these experiences can translate into impactful brand expressions for Tesco.
✨Tip Number 4
Stay updated on market trends and consumer behaviour in the retail sector. Being able to reference current data and insights during your conversations will demonstrate your analytical skills and passion for the role.
We think you need these skills to ace Brand Expression Strategy Manager - Brand Identity and Design
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand Expression Strategy Manager position. Tailor your application to highlight how your experience aligns with Tesco's needs in brand identity and design.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in brand management and strategy. Use specific examples that demonstrate your ability to develop and execute brand expression strategies, as well as your collaboration with cross-functional teams.
Write a Strong Cover Letter: In your cover letter, express your passion for brand storytelling and how it drives customer connection. Highlight your strategic thinking and problem-solving skills, and explain how you can contribute to Tesco’s brand values and business goals.
Showcase Your Creativity: Since this role involves brand expression, consider including a portfolio or examples of past projects that illustrate your creativity and innovation in brand storytelling. This will help you stand out and demonstrate your capability in managing creative projects.
How to prepare for a job interview at Tesco
✨Understand Tesco's Brand Values
Before the interview, make sure you have a solid grasp of Tesco's brand values and how they translate into their brand expression. This will help you articulate how your experience aligns with their mission and demonstrate your passion for the brand.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your strategic thinking skills, particularly in brand management. Discuss how you've developed and executed brand strategies in the past, and be ready to explain how these experiences can benefit Tesco.
✨Demonstrate Collaboration Skills
Since the role involves working closely with cross-functional teams, be prepared to share specific instances where you've successfully collaborated with others, especially creative agencies or marketing teams. Highlight your ability to influence and lead stakeholders.
✨Be Data-Driven
Tesco values a data-driven mindset, so come equipped with examples of how you've used data to inform brand strategies or measure the effectiveness of brand initiatives. This will show that you can apply insights to optimise future activities.