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- Tasks: Lead Tesco's data-driven Personalisation strategy and transform customer data into actionable growth.
- Company: Join Tesco, a leading supermarket and tech company with a mission to improve everyday life.
- Benefits: Enjoy a competitive salary, annual bonus, 25+ days holiday, and private medical insurance.
- Why this job: Make a real impact by driving customer insights and innovation in a dynamic environment.
- Qualifications: Strong understanding of data strategy, analytics skills, and experience in retail or customer programmes.
- Other info: Flexible working options and a commitment to inclusivity for all applicants.
The predicted salary is between 36000 - 60000 £ per year.
Be the driving force behind Tesco's data-driven Personalisation strategy. Set the vision, own the roadmap, and lead the transformation of customer data into actionable growth.
In this role, you will deliver impact by forging a strong partnership with Technology—co-creating a single, integrated plan that brings together data, platforms, and analytics into seamless, scalable solutions. You will act as the key liaison between business teams consuming customer data and product owners within Technology, ensuring prioritised requirements are fed into the roadmap to enable our Personalisation strategy.
What is in it for you
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 year's service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
Responsibilities
- Lead the Data Enhancement Agenda: Own the end-to-end strategy for audience data enrichment, segmentation, and capability building—setting the standard for customer insight and growth at Tesco.
- Drive Cross-Team Alignment: Coordinate all teams involved in creating and using customer and related data attributes under a single, integrated plan. Remove blockers and provide visibility to senior stakeholders.
- Partner with Technology: Build strong relationships with Technology, Data Science, and Enterprise Analytics teams to deliver a unified, future-proofed personalisation data ecosystem.
- Integrate External Insights: Enhance Tesco's data by incorporating best-in-class third-party and partner data, creating a 360° view of customer journeys and behaviours.
- Own the Customer Data Framework: Lead the full lifecycle of audience segmentation and filters—from business case development to design and adoption—embedding them across processes to enable insight and targeted activation.
- Champion Advanced Analytics & Privacy: Promote the use of AI, advanced analytics, and data clean rooms for privacy-safe activation at scale. Set governance and compliance standards, ensuring all innovations meet ethical and regulatory commitments. Act as the key liaison with Legal.
- Benchmark & Innovate: Stay ahead of industry leaders by introducing cutting-edge machine learning and cross-channel orchestration capabilities into Tesco's Personalisation Toolkit. Collaborate across Customer, Rewards, Commercial, and Tech teams to turn data strategies into measurable business impact.
Qualifications
- Exceptional understanding of data and audience creation to drive business growth.
- Deep expertise in data strategy and architecture, with experience in fast-paced, multi-channel environments.
- Strong retail analytics knowledge, including best practices for OKR definition, uplift measurement, target setting, and metric design.
- Proven ability to design and govern data frameworks, lead decision-making forums, and communicate complex methodologies in a clear, simple way.
- Excellent stakeholder management, prioritisation, and storytelling skills.
- Relevant analytical skills such as SQL, Python, and data analysis are required.
- Experience working with Technology teams and familiarity with data stewardship principles is desirable.
- Track record of delivering measurable value through Personalisation, CRM, and data-driven initiatives.
- Experience in retail, loyalty, and customer programmes is highly desirable.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
Customer Growth Lead - Data and Capability in Welwyn Garden City employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Growth Lead - Data and Capability in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to current or former Tesco employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Customer Growth Lead role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Tesco's data-driven strategies. Familiarise yourself with their recent initiatives in personalisation and analytics. This shows you're genuinely interested and ready to contribute to their vision.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven growth through data in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Tesco team and ready to take on the challenge.
We think you need these skills to ace Customer Growth Lead - Data and Capability in Welwyn Garden City
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with data strategy and customer growth. We want to see how your skills align with our vision for personalisation at Tesco!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven business growth through data initiatives. We love seeing measurable impact, so let us know what you’ve accomplished!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain complex methodologies, as we appreciate good storytelling that makes your experience easy to understand.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Tesco UK
✨Know Your Data Inside Out
As a Customer Growth Lead, you'll need to demonstrate a deep understanding of data and audience creation. Brush up on your knowledge of data strategy and architecture, and be ready to discuss how you've used data to drive business growth in previous roles.
✨Showcase Your Stakeholder Management Skills
This role requires excellent stakeholder management and prioritisation skills. Prepare examples of how you've successfully coordinated with different teams and removed blockers in past projects. Be ready to tell a compelling story about your experiences.
✨Familiarise Yourself with Technology Partnerships
Since you'll be partnering with Technology, Data Science, and Enterprise Analytics teams, it's crucial to understand their language and processes. Research Tesco's tech stack and think about how you can contribute to building a unified personalisation data ecosystem.
✨Prepare for Advanced Analytics Discussions
Expect questions around advanced analytics and privacy. Brush up on your knowledge of AI, machine learning, and data governance. Be prepared to discuss how you've implemented these concepts in previous roles and how they can enhance customer insights at Tesco.
