This role focuses on creating and delivering customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you'll build, test, and execute campaigns that put customers at the centre of decision-making. You'll ensure audiences are accurate, journeys are configured correctly, and campaigns are delivered smoothly and effectively.
- Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs.
- Identifying opportunities to improve audience design and sharing best practice recommendations.
- Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments such as A/B testing, subject line testing and send-time optimisation.
- Monitoring data accuracy, investigating journey issues and working with Technology and Data teams to resolve them.
- Ensuring real-time and near real-time triggers (for example, behavioural events) are correctly incorporated into customer journeys.
- Supporting and coordinating API, event, streaming and batch integrations.
- Keeping up to date with the Adobe product roadmap, emerging capabilities and industry best practices.
- Exploring and supporting new use cases, including real-time personalisation, predictive journeys and AI-driven decisioning.
- Maintaining audience catalogues and related documentation.
- Identifying and recommending process improvements.
- Promoting customer-first thinking in audience and journey design.
- Experience of working with Adobe Audience Manager, Adobe Experience Platform/CDP, Adobe Journey Orchestration, Adobe Campaign, or similar platforms.
- Understanding of APIs, streaming and event-based data, and identity resolution.
- Ability to write, or work collaboratively on, SQL, scripting, or segmentation logic.
- Experience of using testing, optimisation, and continuous improvement to enhance campaign performance.
- Awareness of GDPR and data privacy requirements within a customer-focused environment.
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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Communications Targeting Executive in Welwyn Garden City employer: Tesco UK
Tesco UK is an excellent employer, offering a supportive work culture that prioritises customer care and teamwork. With flexible shifts and opportunities for personal growth, employees can enjoy a rewarding career while making a positive impact in their local communities across Exeter. The company values its staff, providing training and development to ensure everyone can thrive in their roles.
