As an Audience Orchestration Executive, you’ll play a hands‑on role in building, testing, and activating customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you’ll ensure campaigns run seamlessly, journeys are correctly orchestrated, and customers remain at the heart of every decision. This role is all about precision, execution, and continuously improving how we communicate with our customers.
- Build and refine customer segments in Adobe AEP based on stakeholder briefs.
- Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
- Run test‑and‑learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
- Troubleshoot data or journey issues, ensuring real‑time behavioural triggers and integrations function correctly.
- Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI‑driven journeys, real‑time personalisation), and maintain documentation and audience catalogues.
- Hands‑on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
- Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
- Detail‑focused problem‑solver with the ability to work at pace and manage multiple builds.
- Solid understanding of customer lifecycle marketing, personalisation, and real‑time / event‑driven journeys.
- Awareness of GDPR and data privacy principles in a customer context.
You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process.
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Audience Orchestration Designer in Welwyn Garden City employer: Tesco UK
Tesco UK is an excellent employer, offering a supportive work culture that prioritises customer care and teamwork. With flexible shifts and opportunities for personal growth, employees can enjoy a rewarding career while making a positive impact in their local communities across Exeter. The company values its staff, providing training and development to ensure everyone can thrive in their roles.
