Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create audience strategies that drive success and learning across agile teams.
- Company: Join Tesco, a leading supermarket and tech innovator with a supportive culture.
- Benefits: Enjoy competitive salary, annual bonus, generous holiday, and private medical insurance.
- Why this job: Make a real impact by shaping personalised experiences for diverse customers.
- Qualifications: Strong background in customer insights and data-driven decision-making required.
- Other info: Flexible working options and a commitment to inclusivity for all applicants.
The predicted salary is between 36000 - 60000 £ per year.
As Audience Lead, you'll work across agile Test & Learn squads to create end-to-end audience strategies that maximise learning and test success. You'll translate insights into hypotheses, size opportunities, and connect audience strategies to the wider personalisation plan to deliver impact. Collaborating with squads, business owners, and teams such as Measurement, Insights, and EA, you'll ensure smooth implementation and that successful tests flow seamlessly into BAU.
Responsibilities
- Develop and communicate a holistic audience strategy aligned to Personalisation OKRs, using data insights and market trends.
- Collaborate with cross-functional teams and Test & Learn squads to design audience strategies that maximise learning, success, and scalability.
- Streamline audience selection processes and definitions to drive pace and simplicity.
- Use insights from tests to refine strategies, shape the Personalisation roadmap, and support business cases for scaling successful tests.
- Maintain strong stakeholder engagement across key teams including Insights, EA, Measurement, and Finance.
Requirements
- Strong background in customer insight, analytics, and data-driven decision-making.
- Commercial acumen with strategic thinking and problem-solving skills.
- Proven ability to lead cross-functional initiatives and influence diverse teams.
- Skilled in translating complex analysis into clear, actionable strategies and compelling stories.
- Effective prioritisation and stakeholder management across matrixed environments.
Benefits
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
Audience Lead- 10 month fixed term contract in Welwyn Garden City employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Lead- 10 month fixed term contract in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to audience strategies. We recommend role-playing with a friend to boost your confidence!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, connect it back to how you can help Tesco achieve its personalisation goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Audience Lead- 10 month fixed term contract in Welwyn Garden City
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Tesco. Show us that you get what we're about!
Be Clear and Concise: We love a good story, but keep it straightforward! Use clear language and avoid jargon. Highlight your relevant experience and skills in a way that’s easy for us to digest.
Show Your Impact: When detailing your past experiences, focus on the results. How did your strategies lead to success? We want to see how you’ve made a difference in previous roles, so don’t hold back!
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to track your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Tesco UK
✨Know Your Audience
Before the interview, dive deep into Tesco's audience strategies and personalisation goals. Understand how they use data insights to shape their approach. This will help you speak their language and show that you're aligned with their objectives.
✨Showcase Your Collaboration Skills
Since the role involves working with cross-functional teams, prepare examples of past experiences where you've successfully collaborated with diverse groups. Highlight your ability to influence and lead initiatives, as this will resonate well with the interviewers.
✨Be Data-Driven
Brush up on your analytics skills and be ready to discuss how you've used data to inform decisions in previous roles. Bring specific examples of how your insights led to successful outcomes, as this aligns perfectly with the job requirements.
✨Engage with Stakeholders
Prepare to discuss how you've managed stakeholder relationships in the past. Think about times when you had to prioritise competing interests and how you ensured everyone was on board. This will demonstrate your effective stakeholder management skills.
