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For Companies At a Glance
- Tasks: Lead the development of customer insights and drive data-driven experimentation.
- Company: Join Tesco, a leading supermarket and tech innovator.
- Benefits: Enjoy a competitive salary, annual bonus, and generous holiday allowance.
- Why this job: Make a real impact on personalisation initiatives and customer experience.
- Qualifications: Experience in data-driven solutions and strong leadership skills required.
- Other info: Flexible working options and a commitment to inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives.
What is in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you - both in and out of work.
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
You will be responsible for
- Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs
- Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation
- Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU
- Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact
You will need
- Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments.
- Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery.
- Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value.
- Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts.
- Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
Audience Growth Lead - CIE and T and L in Welwyn Garden City employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Growth Lead - CIE and T and L in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to audience growth and data-driven solutions. We can help you with mock interviews to boost your confidence!
✨Tip Number 3
Showcase your passion for personalisation and customer-centricity during interviews. Share examples of how you've driven impactful changes in previous roles to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always looking for talented individuals like you to join our team.
We think you need these skills to ace Audience Growth Lead - CIE and T and L in Welwyn Garden City
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with data-driven solutions and personalisation. We want to see how your skills align with the role of Audience Growth Lead, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills: Since this role involves leading Test & Learn squads, it’s crucial to demonstrate your leadership experience. Share examples of how you've successfully driven cross-functional teams and delivered impactful results in previous roles.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your experience and how it relates to the job description. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at Tesco UK
✨Know Your Data-Driven Solutions
Make sure you brush up on your knowledge of data-driven solutions and experimentation programmes. Be ready to discuss specific examples where you've designed or delivered these in a multi-channel environment. This will show that you understand the core responsibilities of the Audience Growth Lead role.
✨Showcase Your Leadership Skills
Prepare to talk about your experience leading cross-functional teams. Think of instances where you've acted as the bridge between tech, analytics, and business teams. Highlight how you set clear missions and OKRs for your teams to drive impactful results.
✨Emphasise Customer-Centricity
Since the role focuses on personalisation and customer insights, be ready to share how you've championed a culture of customer-centricity in your previous roles. Discuss how you've used audience insights to inform prioritisation and activation of successful tests.
✨Communicate Clearly and Confidently
Exceptional communication is key for this position. Practice simplifying complex methodologies for non-technical audiences. During the interview, aim to convey your ideas clearly and confidently, ensuring that your passion for the role shines through.
