As an Assistant Brand & Proposition Manager, you'll help shape and deliver customer-focused propositions that drive growth and bring our brand to life. Working with cross-functional teams, you'll turn insights into action, support exciting projects, and help deliver consistent brand experiences across every touchpoint.
This is a great opportunity to build your expertise across the 6Ps: Product, Packaging, Price, Place, People and Promotion, while gaining hands‑on experience in brand and proposition development.
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Support the development of strategic brand plans and growth pipelines for Home & Clothing categories.
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Assist in creating insight‑led concepts and propositions that deliver on the strategic plans.
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Collaborate with Product, Packaging, Design, and Marketing teams to ensure propositions are brought to life effectively and in line with brand guidelines.
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Turn customer insights into action by supporting the development and launch of new product concepts and propositions.
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Work with Product teams to ensure alignment across the 6Ps and adherence to critical timelines.
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Help monitor customer and market metrics, identifying trends and opportunities to inform future brand strategies.
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Coordinate with cross-functional teams and external agencies to support the implementation of brand initiatives.
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Prepare materials and reports to share best practices and ensure plans are relevant and adaptable across Tesco Group markets.
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Manage key project deliverables, timelines, and budgets in collaboration with the Brand and Proposition Manager.
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Follow Tesco’s Business Code of Conduct, always acting with integrity and due diligence.
Operational skills relevant for this job:
- Understanding of how to turn customer insights into compelling propositions.
- Familiarity with proposition development across the 6Ps.
- Basic knowledge of brand strategy and innovation processes.
- Strong project management skills, with attention to detail and timelines.
You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
When you join us in this role, you'll be employed by Tesco Stores Limited, the Tesco legal entity responsible for your employment.
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Assistant Brand and Proposition Manager - Home & Clothing - F&F in Welwyn Garden City employer: Tesco UK
Tesco UK is an excellent employer, offering a supportive work culture that prioritises customer care and teamwork. With flexible shifts and opportunities for personal growth, employees can enjoy a rewarding career while making a positive impact in their local communities across Exeter. The company values its staff, providing training and development to ensure everyone can thrive in their roles.