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- Tasks: Lead analytics planning and drive customer insights for personalisation strategies.
- Company: Join Tesco, a leading supermarket and tech innovator with a supportive culture.
- Benefits: Enjoy competitive salary, annual bonus, private medical insurance, and generous holiday leave.
- Why this job: Make a real impact on customer experiences while developing your career in analytics.
- Qualifications: Extensive experience in analytics, programme management, and strong storytelling skills.
- Other info: Flexible working options and a commitment to inclusivity in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
You will act as the primary contact for Enterprise Analytics (EA) and other measurement teams, owning the Personalisation measurement backlog and leading sprint planning. In this role, you will partner closely with Customer teams, including Rewards and Customer Journeys, serving as a subject matter expert to create detailed briefs that deliver actionable insights and advance our Personalisation agenda. Your work will directly feed into the Customer Intelligence Engine, driving continuous improvement and innovation. You will translate strategic priorities into practical operating rhythms, influence senior stakeholders, and simplify complex, customer-led decisions to deliver meaningful business outcomes. Additionally, you will coach and develop team members, balancing short-term delivery with long-term value creation.
What is in it for you:
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
You will be responsible for:
- Customer Understanding & Personalisation: Drive deep customer insight within the Know Me, Serve Me, On My Terms model to inform audience strategies that enhance relevance and deliver growth.
- Workflow Prioritisation & Delivery: Own and manage the Personalisation Insights & Measurement backlog, prioritising by commercial value and impact. Act as the main contact for measurement teams, coordinating sprints and removing blockers for smooth delivery.
- Business Partnering & Decision Support: Build strong partnerships with Customer teams to co-create actionable briefs, interpret insights, and influence decisions that improve personalisation outcomes and achieve strategic goals.
- Continuous Optimisation: Maintain high standards for briefs and reporting, moving from descriptive to diagnostic insights with clear recommendations. Drive ongoing optimisation of audiences, triggers, and journeys aligned to the Personalisation plan.
You will need:
- Extensive experience in analytics and insights within fast-paced, data-rich environments.
- Proven ability in analytics planning, programme management, and cross-functional team coordination in matrixed organisations.
- Track record of delivering measurable value through personalisation, CRM, and multi-channel customer programmes.
- Strong expertise in incrementality, controls, causal measurement, and translating analysis into actionable strategies.
- Exceptional storytelling and stakeholder influence, defining requirements and communicating effectively across multidisciplinary teams.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We are proud to be an accredited Disability Confident Leader, where everyone is welcome. That is why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please reach out for more information.
Analytics Planning Lead in Welwyn Garden City employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Planning Lead in Welwyn Garden City
✨Tip Number 1
Network like a pro! Reach out to current or former Tesco employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Analytics Planning Lead role. Personal connections can give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by diving deep into Tesco's customer strategies. Familiarise yourself with their Personalisation agenda and think of ways you can contribute. Show us how your experience in analytics can drive meaningful business outcomes!
✨Tip Number 3
Practice your storytelling skills! You’ll need to communicate complex insights clearly, so rehearse how you’d explain your past projects and their impact. We want to see how you can influence decisions and simplify processes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Tesco team. Let’s make it happen!
We think you need these skills to ace Analytics Planning Lead in Welwyn Garden City
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analytics Planning Lead role. Highlight your experience in analytics and insights, and how it aligns with Tesco's focus on personalisation and customer understanding.
Showcase Your Storytelling Skills: Since this role involves influencing stakeholders, demonstrate your storytelling abilities in your application. Use examples that show how you've translated complex data into actionable insights in previous roles.
Highlight Collaboration Experience: Emphasise your experience working in cross-functional teams. Tesco values strong partnerships, so share instances where you’ve successfully collaborated with different departments to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you can easily keep track of your application status!
How to prepare for a job interview at Tesco UK
✨Know Your Analytics Inside Out
Make sure you brush up on your analytics knowledge, especially around personalisation and customer insights. Be ready to discuss how you've used data to drive decisions in previous roles, as this will show your expertise and ability to translate complex data into actionable strategies.
✨Prepare for Stakeholder Scenarios
Think about past experiences where you've influenced senior stakeholders or collaborated with cross-functional teams. Prepare specific examples that highlight your storytelling skills and how you’ve simplified complex decisions to achieve business outcomes. This will demonstrate your ability to partner effectively with various teams.
✨Showcase Your Coaching Skills
Since the role involves coaching and developing team members, be prepared to discuss your approach to mentoring others. Share examples of how you've balanced short-term delivery with long-term value creation, showcasing your leadership style and commitment to team growth.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the role and the company. Inquire about the current challenges the Personalisation team faces or how they measure success in their initiatives. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
