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- Tasks: Create engaging customer communications through email, direct mail, and mobile.
- Company: Join Tesco, a leading supermarket and tech company dedicated to making everyday life better.
- Benefits: Enjoy hybrid working, flexible hours, and a supportive work environment.
- Why this job: Be part of a dynamic team that values creativity and collaboration while impacting customers positively.
- Qualifications: Experience in multi-channel campaigns and strong analytical skills are essential.
- Other info: We embrace diversity and encourage everyone to apply, regardless of qualifications.
The predicted salary is between 28800 - 43200 £ per year.
This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better everyday. Working with Direct Customer Communications Managers and cross functional teams.
This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum.
- Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes.
- Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix.
- Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reporting frameworks are in place.
- Analyse tests and campaign performance across all channels, identifying trends and opportunities for optimisation, ensuring accurate attribution and performance tracking.
- Leverage audience targeting and segmentation strategies to maximise campaign effectiveness.
- Provide channel expertise and strategic input to stakeholders across the business.
- Support the end-to-end delivery of campaigns, from briefing and creative development to build, QA, and deployment.
- Being a custodian of the Tesco brand.
- Following our business Code of Conduct and always acting with integrity and due diligence.
- End to end briefing, development (build), deployment, analysis and reporting of email campaigns.
- Experience of delivering multi-channel campaigns across direct mail, email and mobile.
- Experience of ESPs, personalisation platforms and analytics platforms.
- Customer insight and analytical skills.
- Ability to liaise with and influence stakeholders of all levels.
- Planning, organisation and attention to detail.
- Growth mindset and ability to learn quickly.
- Ability to multi-task and prioritise workload.
- Follow processes to ensure high quality output.
- Clear communication and numerically literate.
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you\’re just kicking off your career, juggling passions, or navigating big life events, we\’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We\’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you\’re interested in joining our team but don\’t tick every box, don\’t let that hold you back from applying
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Direct Marketing Executive employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in direct marketing, especially in email and mobile channels. Understanding current best practices will help you engage in meaningful conversations during interviews and demonstrate your knowledge of effective communication strategies.
✨Tip Number 2
Network with professionals in the direct marketing field, particularly those who have experience with customer insight teams. This can provide you with valuable insights into the role and may even lead to referrals or recommendations that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of multi-channel campaigns you've worked on. Be ready to explain your role in the planning, execution, and analysis phases, as this will showcase your hands-on experience and ability to deliver results.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you've used data to inform your marketing decisions. Highlight any experience you have with KPIs and reporting frameworks, as this aligns closely with the responsibilities of the Direct Marketing Executive role.
We think you need these skills to ace Direct Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing, particularly with email, direct mail, and mobile campaigns. Use specific examples that demonstrate your ability to deliver customer-focused communications.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, such as collaborating with cross-functional teams and analysing campaign performance.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies or improve campaign effectiveness. Highlight any experience with KPIs and reporting frameworks.
Demonstrate Communication Skills: Effective communication is key in this role. Provide examples of how you've successfully liaised with stakeholders at various levels, ensuring clarity and alignment on marketing strategies and campaign objectives.
How to prepare for a job interview at Tesco UK
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Direct Marketing Executive. Familiarise yourself with customer-focused communication strategies and how they align with business goals. This will help you demonstrate your knowledge during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analysing campaign performance and customer insights. Highlight any specific tools or platforms you've used, and be ready to share examples of how you've optimised campaigns based on data.
✨Demonstrate Collaboration
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Emphasise your ability to communicate clearly and influence stakeholders at various levels.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple tasks. Think about how you would approach delivering a multi-channel campaign and be ready to discuss your planning and organisational strategies.