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For Companies At a Glance
- Tasks: Lead brand strategy and execution for Produce & Horticulture, driving growth and innovation.
- Company: Join Tesco, a dynamic company blending retail, technology, and community support.
- Benefits: Enjoy flexible working options, remote work, and a supportive environment for personal growth.
- Why this job: Be part of a collaborative team making a real impact on customer experiences and brand success.
- Qualifications: Strong customer understanding, strategic thinking, market analysis, and stakeholder management skills required.
- Other info: This is a 6-month fixed-term contract with opportunities for career development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
A fantastic and unique opportunity has arisen for a Brand Manager to join our Produce team on a 6 month FTC.
The successful candidate will lead the strategic development and execution of Own Brand plans across the Produce & Horticulture category, to achieve brand and commercial KPIs for the categories. Working to spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams.
Responsibilities
- Building strong relationships across the Produce & Horticulture team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
- Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Produce & Horticuture\’s 3 year growth plans.
- Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Produce & Horticulture Big Bets to customers.
- Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
- Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
- Analysing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
- Work with the communications team to feed the Produce & Horticulture Plan priorities into the relevant parts of the communications plan.
- Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
- Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).
- Strong customer understanding
- Strategic thinking and planning.
- Market analysis and segmentation
- Competitive Intelligence
- Collaborative approach to team management
- Propositions development
- Adaptability & ability to cope with ambiguity.
- Stakeholder management
Qualifications
- Strong customer understanding
- Strategic thinking and planning
- Market analysis and segmentation
- Competitive Intelligence
- Collaborative approach to team management
- Propositions development
- Adaptability & ability to cope with ambiguity
- Stakeholder management
About Tesco and the Role
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you\’re just kicking off your career, juggling passions, or navigating big life events, we\’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We\’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please click here for more information. And if you\’re interested in joining our team but don\’t tick every box, don\’t let that hold you back from applying.
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Brand Manager - Produce (6 month FTC) employer: Tesco UK
Contact Detail:
Tesco UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Produce (6 month FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in the Produce and Horticulture sectors. Understanding current market dynamics will help you demonstrate your strategic thinking and customer-centric approach during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in brand management or category planning. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss how you would leverage customer insights to drive brand growth. Think of specific examples where you've successfully used data analysis to inform strategic decisions in previous roles.
✨Tip Number 4
Showcase your collaborative skills by thinking of ways you can work effectively with cross-functional teams. Be ready to share examples of how you've successfully managed stakeholder relationships in past projects.
We think you need these skills to ace Brand Manager - Produce (6 month FTC)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight how your skills and experiences align with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in brand management, strategic planning, and market analysis. Use specific examples that demonstrate your ability to drive growth and innovation in a similar role.
Highlight Collaborative Skills: Since the role involves working closely with various teams, make sure to illustrate your collaborative approach. Mention any past experiences where you successfully worked with cross-functional teams to achieve common goals.
Express Your Customer-Centric Mindset: Demonstrate your understanding of customer needs and trends in your application. Discuss how you have previously used customer insights to inform brand strategies or product development, showcasing your ability to prioritise customer satisfaction.
How to prepare for a job interview at Tesco UK
✨Understand the Brand and Market
Before your interview, make sure to research Tesco's Produce & Horticulture category thoroughly. Understand their current market position, recent innovations, and customer trends. This will help you demonstrate your strategic thinking and market analysis skills during the conversation.
✨Showcase Your Collaborative Skills
Since the role involves working closely with various teams, be prepared to discuss examples of how you've successfully collaborated in the past. Highlight your ability to build strong relationships and manage stakeholders effectively, as this is crucial for driving growth plans.
✨Prepare for Scenario-Based Questions
Expect questions that assess your adaptability and problem-solving skills. Prepare scenarios where you've had to cope with ambiguity or make bold choices based on customer insights. This will showcase your ability to think strategically under pressure.
✨Demonstrate Customer-Centric Thinking
Emphasise your understanding of customer needs and how you've used insights to develop propositions in previous roles. Be ready to discuss how you would approach building customer-led strategies for Tesco's Produce & Horticulture category.