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- Tasks: Lead performance marketing efforts and optimise online customer journeys for F&F Online.
- Company: Join a dynamic team at F&F Online, part of a leading retail brand.
- Benefits: Enjoy a competitive salary, annual bonus, and generous holiday allowance.
- Why this job: Make a real impact by transforming data into actionable insights and driving marketing effectiveness.
- Qualifications: Experience in digital marketing measurement and strong analytical skills required.
- Other info: Be part of a supportive environment that values diversity and offers career growth.
The predicted salary is between 36000 - 60000 £ per year.
Join the F&F Online Marketing team as our Performance Marketing & Effectiveness Manager and play a key role in shaping how we reach, inspire, and convert our digital customers. In this role, you'll own the measurement, tracking, and evaluation of our online marketing activity across the full customer journey — ensuring every interaction delivers impact. You'll drive the performance of our paid and owned channels, making sure marketing investment supports our customer, trading, and commercial goals. Working closely with internal teams and agency partners, you'll transform data into meaningful insights, optimise channel performance, and influence decision‑making across the digital ecosystem. This is a pivotal role for F&F Online, ensuring our marketing activity is measurable, effective, and continuously improving. You will be responsible for Online Performance & Media Effectiveness.
Responsibilities
- Owning the performance measurement of F&F Online marketing activity across lower funnel media activity.
- Supporting overall effectiveness monitoring for owned online channels, including paid media, organic social, affiliates, and on‑site touchpoints.
- Assessing how online channels work together across the funnel, including assist and halo effects.
- Leading audience tracking across online journeys.
- Supporting online media investment and budget allocation decisions through clear, data‑led insight.
- Owning digital tracking frameworks for F&F Online including attribution model (UTMs, tagging, pixels, Adobe Analytics, media and social platforms).
- Ensuring accurate and consistent data capture across paid and owned online touchpoints.
- Partnering with Analytics to develop and maintain online performance dashboards and reporting.
- Supporting attribution, incrementality testing, and media effectiveness learning for online activity and its role in F&F media ecosystem.
- Analyzing the online customer journey from first digital touchpoint through to purchase and repeat behaviour.
- Tracking and reporting on online KPIs across lower funnel activity.
- Measuring the contribution of owned online channels, such as organic social and on‑site content, within the wider funnel.
- Identifying drop‑offs, opportunities, and optimisation levers across the online marketing funnel.
- Translating complex online performance data into clear, actionable recommendations for stakeholders.
- Working with channel owners and agency partners to optimise online marketing campaigns based on performance insight.
- Embedding a Test and Learn approach across digital activity to improve effectiveness and efficiency.
- Championing best practice in online performance measurement and effectiveness.
- Acting as the online performance measurement lead for F&F Online marketing.
- Partnering closely with Paid Media, Social, Brand, CRM, Digital Trading, and Analytics teams to provide performance insight.
- Providing measurement and effectiveness insight for owned online channels, without owning channel execution.
- Challenging agencies on online performance, measurement, and optimisation approaches.
- Presenting online performance insights and recommendations to senior stakeholders.
Qualifications
- Strong understanding of online and digital marketing measurement across paid and owned channels.
- Expertise in digital tracking, tagging, and analytics tools (e.g. Adobe Analytics, G4A, pixels, UTMs).
- Ability to analyse and interpret online performance data to inform decisions and improve outcomes.
- Experience with attribution, incrementality testing, and online media effectiveness.
- Strong communication skills, with experience presenting insights and recommendations to stakeholders.
- Ability to translate complex data into clear, actionable insight.
- Experience in performance marketing, digital analytics, or media effectiveness.
- Hands‑on experience with GA4/Adobe, ad platforms, and digital reporting tools.
- Proven ability to analyse performance across the online marketing funnel.
- Experience working with agencies managing online media investment.
- Experience in e‑commerce or online retail (fashion desirable).
Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer.
Benefits
Annual bonus scheme of up to 20% of base salary. Holiday starting at 25 days plus a personal day.
Performance & Effectiveness Marketing Manager - F and F Online employer: Tesco PLC
Contact Detail:
Tesco PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Effectiveness Marketing Manager - F and F Online
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge about F&F Online. Tailor your responses to reflect how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the F&F Online team.
We think you need these skills to ace Performance & Effectiveness Marketing Manager - F and F Online
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing & Effectiveness Manager role. Highlight your experience with digital marketing measurement and analytics tools, as this is key for us at F&F Online.
Showcase Your Data Skills: We love data! Be sure to include specific examples of how you've used data to drive marketing decisions in your previous roles. This will show us that you can transform insights into actionable strategies.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your achievements and how they relate to the responsibilities outlined in the job description. We appreciate clarity!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Tesco PLC
✨Know Your Numbers
Make sure you brush up on key performance metrics relevant to the role. Understand how to measure and interpret online marketing effectiveness, as well as the tools like Adobe Analytics and GA4 that you'll be using. Being able to discuss specific examples of how you've used data to drive decisions will impress your interviewers.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse complex data sets. Think of instances where you've translated data into actionable insights. Be ready to discuss how you've optimised campaigns based on performance data and what impact it had on the overall marketing strategy.
✨Familiarise Yourself with Attribution Models
Since this role involves owning digital tracking frameworks, make sure you understand different attribution models and their importance in measuring marketing effectiveness. Be prepared to discuss how you've implemented or worked with these models in past roles.
✨Communicate Clearly
Strong communication skills are a must for this position. Practice explaining complex concepts in simple terms, as you'll need to present insights to stakeholders. Consider preparing a few examples of how you've successfully communicated performance insights in the past.
