At a Glance
- Tasks: Lead the development of Tesco's measurement framework and drive insight-led decision making.
- Company: Join Tesco, a dynamic company blending retail and technology to enhance customer experiences.
- Benefits: Enjoy competitive salary, annual bonus, 25+ days holiday, and private medical insurance.
- Other info: Flexible working options and a supportive environment for personal and professional growth.
- Why this job: Shape marketing strategies and make a real impact on customer behaviour insights.
- Qualifications: Extensive experience in analytics and strong stakeholder management skills required.
The predicted salary is between 56700 - 69300 £ per year.
We're looking for an experienced Measurement & Insights Manager to help shape the future of marketing and personalisation measurement at Tesco.
This is a highly visible, transformational role where you'll define best practice, influence business strategy, and build a measurement framework that helps us better understand customer behaviour and demonstrate commercial impact., You will be responsible for
- Lead the development and evolution of Tesco's measurement framework, ensuring robust, consistent and commercially relevant evaluation across marketing and personalisation activities.
- Act as the subject matter expert for measurement, incrementality, test-and-learn design, control groups and campaign effectiveness.
- Partner with teams across Analytics, Insights, Finance, Technology, Data Science and external agencies to align methodologies and establish a single source of truth.
- Drive best practice, governance and quality standards across insight and measurement outputs, ensuring clear, actionable and trusted recommendations.
- Build and lead a measurement community, influencing stakeholders and senior leaders while embedding continuous improvement and knowledge sharing.
- Provide hands-on analytical support where required, translating data into insights that improve targeting, optimisation and business performance.
Extensive experience in analytics, measurement and insights within a complex, data-rich environment.
- Strong expertise in incrementality, causal measurement, experimentation and marketing performance evaluation.
- Proven track record of delivering measurable business value through personalisation, CRM or customer-focused programmes.
- Excellent stakeholder management and communication skills, with the ability to simplify complex methodologies for non-technical audiences.
- Experience leading cross-functional initiatives and driving transformational change, including establishing new frameworks, processes and ways of working.
You might know us as a supermarket, technology company or even for our award-winning mobile network.
Truth is, we're all of those things, and much more.
Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world.
No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work.
Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.
Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you.
We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
You'll combine strategic thinking with hands-on analytical expertise, working cross-functionally to drive insight-led decision making and create a consistent approach to measurement across the business.
What is in it for you We're all about the little helps.
That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work.
Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary.
- Holiday starting at 25 days plus a personal day (plus Bank holidays).
- Private medical insurance.
- 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
- #J-18808-Ljbffr
Performance Decisioning Lead employer: Tesco PLC
As a leading UK telecommunications provider, we pride ourselves on fostering a dynamic and inclusive work environment where Data Scientists can thrive. Our commitment to employee growth is reflected in our comprehensive benefits package, which includes an annual bonus, private medical insurance, and generous holiday allowance, all designed to support your well-being and work-life balance. Join us to be part of a collaborative culture that values innovation and enhances customer experiences through data-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Decisioning Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tesco PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tesco PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tesco PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tesco PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Decisioning Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tesco PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tesco PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tesco PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tesco PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tesco PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tesco PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
