At a Glance
- Tasks: Lead brand expression strategies and create impactful designs across all channels.
- Company: Join Tesco, a dynamic leader in retail and technology.
- Benefits: Enjoy competitive salary, annual bonus, generous holiday, and private medical insurance.
- Other info: Flexible work environment with a focus on inclusivity and career growth.
- Why this job: Shape brand storytelling and connect with customers in innovative ways.
- Qualifications: Degree in Marketing or related field; experience in brand management required.
The predicted salary is between 40500 - 49500 £ per year.
Brand Expression Strategy Manager—Brand Identity and Design
At Tesco, the Brand Expression Strategy Manager will be responsible for developing and executing brand expression strategies in relation to brand identity and design across all touchpoints.
The role requires a strategic thinker with a passion for brand storytelling and a deep understanding of how brand expression drives customer connection, loyalty, and growth.
You will work closely with cross-functional teams including marketing, creative agencies, retail operations, and communications to ensure consistent, impactful brand expression that aligns with Tesco's brand values and business goals.
Responsibilities
- Develop and lead the brand expression strategy, ensuring it reflects Tesco's brand purpose, values, and positioning.
- Translate brand expression strategy into clear, consistent, and compelling brand expressions across all channels including, in-store and digital.
- Collaborate with creative agencies and internal teams to deliver innovative brand expressions that engage and inspire our customers.
- Oversee the application of brand guidelines to ensure brand integrity and consistency across all touchpoints.
- Conduct regular market, consumer, and competitor analysis to inform brand expression and keep Tesco's brand fresh and relevant.
- Lead and influence internal stakeholders to embed brand expression principles in everyday business decisions.
- Manage brand expression projects from concept through execution, ensuring timely delivery and alignment with strategic goals.
- Measure and report on the effectiveness of brand expression initiatives and use insights to optimise future activity.
- Champion Tesco's brand internally, fostering understanding and enthusiasm for the brand expression strategy across teams.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field;
- Proven experience in brand management, brand strategy, or brand expression roles within retail or FMCG sectors.
- Strong understanding of brand strategy and how it translates into tangible brand expression.
- Experience managing creative projects and working collaboratively with agencies and cross-functional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Data-driven mindset with ability to analyse and apply insights for brand strategy improvement.
- Passion for retail and understanding of Tesco's market and customer base is highly desirable.
Skills & Competencies
- Strategic thinking and problem-solving skills.
- Creativity and innovation in brand storytelling.
- Strong project management and organizational skills.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Influencing and leadership capabilities.
- Strong attention to detail and brand discipline.
Benefits
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
- Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Retail
About Us
You might know us as a supermarket, technology company or even for our award-winning mobile network.
Truth is, we're all of those things, and much more.
Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world.
No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work.
Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.
We’re proud to be an accredited Disability Confident Leader, where everyone's welcome.
That’s why we commit to providing a fully inclusive and accessible recruitment process.
If you need support with your application, we provide more information.
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Brand Expression Strategy Manager - Brand Identity and Design employer: Tesco PLC
As a leading UK telecommunications provider, we pride ourselves on fostering a dynamic and inclusive work environment where Data Scientists can thrive. Our commitment to employee growth is reflected in our comprehensive benefits package, which includes an annual bonus, private medical insurance, and generous holiday allowance, all designed to support your well-being and work-life balance. Join us to be part of a collaborative culture that values innovation and enhances customer experiences through data-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Expression Strategy Manager - Brand Identity and Design
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tesco PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tesco PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tesco PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tesco PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Expression Strategy Manager - Brand Identity and Design
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tesco PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tesco PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tesco PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tesco PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tesco PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tesco PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
