Area Sales Director

Area Sales Director

Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead sales across EMEA, develop new business, and manage a regional sales team.
  • Company: Join Tescan, a leader in scientific instrumentation with a global impact.
  • Benefits: 28 days annual leave, supportive community, and opportunities for growth.
  • Other info: Dynamic role with travel opportunities and a focus on innovation.
  • Why this job: Shape discoveries that matter while collaborating with brilliant minds worldwide.
  • Qualifications: Bachelor's degree in a scientific field and 7+ years of sales experience.

The predicted salary is between 51750 - 63250 £ per year.

Lead sales across a diverse EMEA territory covering the UK and Ireland, Israel, South Africa, the Nordics, and the Baltics .

You will lead the regional sales team and distributor network, develop new business and key accounts, and turn sales strategy into consistent execution in the scientific instrumentation market.

  • What You’ll Do
  • Lead sales performance across the UK, Israel, South Africa, the Nordics, and the Baltics, working through a combination of direct sales, key accounts, and distributor channels.
  • Lead and develop the regional sales team, creating clear priorities, strong execution, and accountability against bookings, margin, and profit targets.
  • Turn regional sales strategy into action through structured territory planning, customer visits, prospecting, pipeline development, and accurate forecasting.
  • Drive new business while developing strategic key accounts across the region, identifying opportunities for sustainable growth and customer expansion.
  • Lead the team through complex, long-cycle sales processes, including demanding public-sector and university tenders.
  • Manage and develop distributor relationships while staying close to key customers and selected direct sales opportunities.
  • Monitor sales performance, pipeline health, and lead activity, adjusting priorities and tactics when opportunities or gaps emerge.
  • Work closely with Business Unit Managers, Product Sales Leads, NSR, Product Marketing, and Marketing to strengthen positioning, prospecting, and lead generation.
  • Coach and develop sales talent, building commercial capability and identifying future leaders who can support continued regional growth.
  • Spend at least 50% of your time travelling across the region, staying connected with your team, distributors, customers, and market opportunities.
  • What You’ll Bring
  • A bachelor's degree in physics, electrical engineering, or a related scientific or technical field.
  • At least 7 years of sales experience, including 3 or more years leading a sales team and hands-on experience in direct sales.
  • Experience selling high-end scientific or technical systems through complex, longer sales cycles.

Experience in electron microscopy or scientific instrumentation is highly valued.

  • A genuine understanding of science and research environments, with enough technical depth to engage credibly with researchers and scientific customers.
  • Experience navigating formal tender processes, particularly within universities, research institutions, or the public sector.
  • A strong commercial mindset and a track record of delivering sales growth through disciplined planning, opportunity creation, and account development.
  • The ability to lead from the field - coaching people, working effectively with distributors, and ensuring agreed sales activities happen consistently.
  • Confidence using CRM systems such as Salesforce to manage pipelines, analyse performance, and improve forecasting.
  • Clear and credible communication skills, with the ability to connect commercial priorities, technical solutions, and customer needs.
  • An adaptable and accountable leadership style, with the resilience to work effectively through demanding sales processes and changing market conditions.
  • What Tescan Can Offer You
  • Work with purpose
  • your ideas and skills help shape discoveries that matter.
  • A community that grows together
  • collaborate with colleagues across the world and find long-term opportunities here.
  • Support along the way
  • whether relocating, starting fresh, or exploring new roles, we make your journey smoother.
  • Time that's yours
  • annual leave 28 days.

Work with both sides of your brain - and all of your heart.

At Tescan, you’ll help shape technically unique solutions that drive global discoveries.

Join a team where innovation meets purpose, and where your ideas - and your impact - are truly seen.

Collaborate with brilliant minds worldwide and enjoy the journey as much as the results.

Tescan is an Equal Opportunity Employer.

We support diversity and are committed to creating an inclusive environment for all employees.

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Area Sales Director employer: TESCAN GROUP, a.s.

At Tescan, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation across the EMEA region. With a strong commitment to employee growth, we provide ample opportunities for professional development and support your journey, whether you're relocating or exploring new roles. Enjoy a generous annual leave of 28 days while working alongside brilliant minds to shape discoveries that matter in the scientific instrumentation market.

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Contact Details:

TESCAN GROUP, a.s. Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Director

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

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Direct Applications Matter

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We think you need these skills to ace Area Sales Director

Sales Leadership
Territory Planning
Key Account Development
Complex Sales Processes
Scientific Instrumentation Knowledge
Tender Process Navigation
Commercial Mindset

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

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How to prepare for a job interview at TESCAN GROUP, a.s.

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show TESCAN GROUP, a.s. that you understand the role and can hit the ground running in the sales game.

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Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show TESCAN GROUP, a.s. that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with TESCAN GROUP, a.s.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.