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- Tasks: Manage and optimise marketing automation platforms like HubSpot to enhance campaign effectiveness.
- Company: Join Tes, a global leader in EdTech, empowering educators worldwide.
- Benefits: Enjoy 25 days annual leave, modern offices, and a range of employee benefits.
- Why this job: Make a real impact in education while developing your marketing skills in a dynamic environment.
- Qualifications: Experience with HubSpot and strong analytical skills are essential.
- Other info: Opportunity for professional growth and access to extensive learning resources.
The predicted salary is between 28000 - 42000 £ per year.
Department: Marketing
Location: Sheffield or London
Working Pattern: Hybrid, includes 3 days each week in the office
Contract Type: Full time, permanent
Salary: Up to £35,000 per annum
At Tes we are on a mission to power schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed. From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.
Role overview:
We are seeking a highly organised and detail-oriented Marketing Automation Specialist to join our Digital Marketing Operations team. This role will be central to ensuring our marketing automation platforms — primarily HubSpot (newly implemented) and Dotdigital — are optimised, efficient, and delivering measurable impact. In the first phase, the role will focus on developing our HubSpot platform, including migrating and consolidating audiences, automated journeys, and campaigns from Dotdigital and other legacy systems. The Marketing Automation Specialist is the platform owner, responsible for ensuring it supports effective campaign delivery, lead management, and customer engagement.
Key Responsibilities:
- Platform Ownership & Development
- Act as the primary owner of HubSpot (and Dotdigital during the transition), ensuring systems are configured and optimised for business needs
- Lead the migration of audiences and automated workflows from Dotdigital and other legacy platforms to HubSpot
- Ensure integrations between HubSpot, CRM, and other martech tools are working effectively
- Manage the email marketing calendar, ensuring optimum volume and avoiding scheduling clashes
- Create and manage email templates that deliver a consistent user experience and enable ongoing optimisation
- Build and optimise automated workflows and journeys for different audience segments and lifecycle stages
- Ensure proper lead routing and segmentation across platforms
- Maintain clean, high-quality contact data with list management processes and regular re-engagement campaigns
- Support reporting requirements by ensuring accurate tracking of campaign and workflow performance
- Stay up-to-date on marketing automation best practices and new HubSpot features
- Continuously analyse performance, test improvements, and drive higher engagement and conversion rates
- Share knowledge and best practices with the wider marketing team to upskill contributors
What will you need to succeed?
Experience:
- Proven experience managing marketing automation platforms (must include HubSpot)
- Hands-on experience with email marketing, workflows, segmentation, and lead routing
Knowledge:
- Strong understanding of marketing data, CRM integrations, and campaign tracking
Skills:
- Analytical mindset with ability to optimise campaigns and workflows based on data insights
- Highly organised, with excellent attention to detail and the ability to manage multiple projects simultaneously
What do you get in return?
- 25 days annual leave rising to 30
- State of the art offices
- Access to a range of benefits via My Benefits World
- Free eye care cover
- Life Assurance
- Cycle to Work Scheme
- EAP (Employee assistance programme)
- Quarterly Tes Socials
- Access to an extensive Learning and Development menu
Who are Tes?
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on. Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools. By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education.
Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment. With Tes, excellence in education is not just a goal – it’s a sustainable and rewarding reality.
Marketing Automation Specialist employer: Tes
Contact Detail:
Tes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects, especially if you've worked with HubSpot. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and your experience with platforms like HubSpot. Be ready to discuss specific campaigns you've managed and how you optimised them for better results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our mission to empower educators worldwide.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Automation Specialist role. Highlight your experience with HubSpot and any relevant marketing automation platforms. We want to see how your skills align with our mission at Tes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for EdTech and how you can contribute to our team. Be sure to mention specific examples of your past successes in marketing automation.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, don’t forget to include examples of how you've optimised campaigns based on data insights. We love seeing how you’ve made a measurable impact in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Let’s make it happen!
How to prepare for a job interview at Tes
✨Know Your Platforms
Make sure you brush up on your knowledge of HubSpot and Dotdigital. Be ready to discuss how you've used these platforms in the past, especially in terms of campaign management and automation. Highlight any specific projects where you optimised workflows or improved engagement rates.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical mindset. Discuss how you've used data insights to optimise campaigns or workflows. Being able to talk about specific metrics and results will show that you can drive measurable impact, which is key for this role.
✨Be Organised and Detail-Oriented
Since the role requires managing multiple projects simultaneously, come prepared with examples of how you've successfully juggled various tasks in the past. Mention any tools or methods you use to stay organised and ensure attention to detail in your work.
✨Stay Updated on Best Practices
Demonstrate your commitment to continuous learning by discussing recent trends or updates in marketing automation. Mention any relevant courses or resources you've engaged with, especially those related to HubSpot features or email marketing best practices.
