At a Glance
- Tasks: Lead SEO strategies to boost organic growth and improve search visibility for innovative EdTech products.
- Company: Join Tes, a global leader in EdTech, empowering educators worldwide.
- Benefits: Enjoy 25 days annual leave, a pension scheme, and access to extensive learning opportunities.
- Other info: Hybrid working model with a dynamic team and excellent career growth potential.
- Why this job: Make a real impact in education while working with cutting-edge technology and a passionate team.
- Qualifications: 3+ years of SEO experience and strong technical knowledge required.
The predicted salary is between 40000 - 40000 £ per year.
At Tes we are on a mission to power schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed. From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.
With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.
Role overview
The Marketing team plays a key role in bringing together multiple product areas and delivering value to schools through acquisition, engagement, and retention activity.
Working globally across Tes products, the SEO Manager will lead the development and execution of SEO strategies that drive organic growth, improve search visibility, and support business objectives across multiple markets. The role will be responsible for identifying opportunities across technical SEO, content, AI-powered search and organic user acquisition, ensuring best practice is embedded throughout the organisation.
The SEO Manager will work closely with Product Marketing, Demand Generation, Creative, Data, Product, Technology and wider Digital teams to ensure campaigns are strategically aligned, effectively delivered, and continuously optimised.
Key Responsibilities
- Develop the SEO strategy and roadmap for a number of Tes products.
- Ensure implementation of SEO best practices across Marketing output.
- Work closely with Web teams to ensure new web pages follow SEO best practices.
- Evangelising SEO across the business to help secure stakeholder buy-in and drive the strategy forwards.
- SEO consultation to Technology and Product teams to ensure SEO is incorporated at grass-roots level and technical SEO improvements are correctly implemented.
- Deep dive technical SEO auditing and troubleshooting to improve visibility in search engines and AI chatbots.
- Do monthly SEO reporting analysing and presenting outcomes and trends to relevant stakeholders.
- Make recommendations to support improved SEO results in line with wider business objectives.
- Work closely with PPC colleagues to maintain a joined-up traffic acquisition strategy.
- Utilising an array of tools including Ahrefs, Conductor, Data Studio, Google Analytics, Search Console, and HubSpot to gain competitive insights, monitor trends and inform strategy.
- Work closely with fellow SEO Manager to identify and implement opportunities that improve visibility across both traditional search engines and AI-powered discovery platforms, including ChatGPT, Microsoft Copilot and Google AI Overviews.
What will you need to succeed?
Skills & Experience
- Proven experience developing and implementing successful SEO strategies for large-scale websites or complex digital ecosystems.
- Strong technical SEO knowledge, including site architecture, crawling, indexing, Core Web Vitals, structured data and international SEO.
- Experience conducting technical audits and translating findings into prioritised business recommendations.
- Strong understanding of content strategy, keyword research, search intent and organic growth principles.
- Experience using enterprise SEO and analytics platforms such as Conductor Website Monitoring, Conductor Intelligence, Ahrefs, Google Analytics and Google Search Console.
- Knowledge of emerging AI-powered search experiences, including Google AI Overviews, ChatGPT, Microsoft Copilot and Generative Engine Optimisation (GEO) best practices.
- Ability to analyse data, identify trends and communicate insights clearly to both technical and non-technical stakeholders.
- Excellent stakeholder management skills with experience influencing and collaborating across Product, Technology, Marketing and Leadership teams.
- Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
- Commercially minded with a focus on delivering measurable business outcomes.
Qualifications & Experience
- A minimum of 3 years SEO experience in a dedicated SEO Manager or Senior SEO Executive role.
- Demonstrable track record of improving organic visibility, traffic and business performance through SEO initiatives.
- Experience working closely with engineering and product teams to deliver technical SEO enhancements.
- Experience of enterprise-level website management and optimisation.
- Experience presenting SEO performance, strategy and recommendations to senior stakeholders and leadership teams.
- Experience working within cross-functional marketing environments, collaborating with PPC, Content, Web, Product Marketing and Analytics teams.
- Bachelor’s degree in marketing, Business, Digital Media or related discipline, or equivalent professional experience.
What do you get in return?
- 25 days annual leave rising to 30.
- 5% pension after probation.
- State of the art offices.
- Access to a range of benefits via My Benefits World.
- Free eye care cover.
- Life Assurance.
- Cycle to Work Scheme.
- EAP (Employee assistance programme).
- Quarterly Tes Socials.
- Access to an extensive Learning and Development menu.
Who are Tes?
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.
Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.
By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.
Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.
With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality.
For more information about Tes, our products, and our team, visit: www.tes.com.
SEO Manager in London employer: Tes
Tes Institute is an exceptional employer that prioritises inclusivity and professional development, making it an ideal place for those passionate about supporting learners. With a collaborative work culture and flexible hybrid arrangements, employees benefit from meaningful engagement with schools and mentors, fostering both personal and professional growth in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Tes from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Tes specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Tes
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Tes, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Tes you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Tes that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Tes, so think on your feet and don't hesitate to showcase your creativity!
