At a Glance
- Tasks: Lead SEO strategies to boost organic growth and improve search visibility for innovative EdTech products.
- Company: Join Tes, a global leader in EdTech, empowering educators worldwide.
- Benefits: Enjoy 25 days annual leave, a pension scheme, and access to extensive learning opportunities.
- Other info: Hybrid working model with a dynamic team and excellent career growth potential.
- Why this job: Make a real impact in education while working with cutting-edge technology and a passionate team.
- Qualifications: 3+ years of SEO experience and strong technical knowledge required.
The predicted salary is between 40000 - 40000 £ per year.
- Department: Marketing
- Working Pattern: Hybrid, includes 3 days each week in the office
At Tes we are on a mission to power schools and enable great teaching worldwide, by delivering Ed Tech solutions that give educators the tools to succeed.
From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.
With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.
Role overview
Tes is a company that has evolved significantly, and so has the Marketing function.
The Marketing team plays a key role in bringing together multiple product areas and delivering value to schools through acquisition, engagement, and retention activity.
Working globally across Tes products, the SEO Manager will lead the development and execution of SEO strategies that drive organic growth, improve search visibility, and support business objectives across multiple markets.
The role will be responsible for identifying opportunities across technical SEO, content, AI-powered search and organic user acquisition, ensuring best practice is embedded throughout the organisation.
The SEO Manager will work closely with Product Marketing, Demand Generation, Creative, Data, Product, Technology and wider Digital teams to ensure campaigns are strategically aligned, effectively delivered, and continuously optimised.
Key Responsibilities
- Develop the SEO strategy and roadmap for a number of Tes products.
- Ensure implementation of SEO best practices across Marketing output.
- Work closely with Web teams to ensure new web pages follow SEO best practices.
- Evangelising SEO across the business to help secure stakeholder buy-in and drive the strategy forwards.
- SEO consultation to Technology and Product teams to ensure SEO is incorporated at grass-roots level and technical SEO improvements are correctly implemented.
- Deep dive technical SEO auditing and troubleshooting to improve visibility in search engines and AI chatbots.
- Do monthly SEO reporting analysing and presenting outcomes and trends to relevant stakeholders.
- Make recommendations to support improved SEO results in line with wider business objectives.
- Work closely with PPC colleagues to maintain a joined-up traffic acquisition strategy.
- Utilising an array of tools including Ahrefs, Conductor, Data Studio, Google Analytics, Search Console, and Hub Spot to gain competitive insights, monitor trends and inform strategy.
- Work closely with fellow SEO Manager to identify and implement opportunities that improve visibility across both traditional search engines and AI-powered discovery platforms, including Chat GPT, Microsoft Copilot and Google AI Overviews.
What will you need to succeed?
Skills & Experience
- Proven experience developing and implementing successful SEO strategies for large-scale websites or complex digital ecosystems.
- Strong technical SEO knowledge, including site architecture, crawling, indexing, Core Web Vitals, structured data and international SEO.
- Experience conducting technical audits and translating findings into prioritised business recommendations.
- Strong understanding of content strategy, keyword research, search intent and organic growth principles.
- Experience using enterprise SEO and analytics platforms such as Conductor Website Monitoring, Conductor Intelligence, Ahrefs, Google Analytics and Google Search Console.
- Knowledge of emerging AI-powered search experiences, including Google AI Overviews, Chat GPT, Microsoft Copilot and Generative Engine Optimisation (GEO) best practices.
- Ability to analyse data, identify trends and communicate insights clearly to both technical and non-technical stakeholders.
- Excellent stakeholder management skills with experience influencing and collaborating across Product, Technology, Marketing and Leadership teams.
- Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
- Commercially minded with a focus on delivering measurable business outcomes
Qualifications & Experience
- A minimum of 3 years SEO experience in a dedicated SEO Manager or Senior SEO Executive role.
- Demonstrable track record of improving organic visibility, traffic and business performance through SEO initiatives.
- Experience working closely with engineering and product teams to deliver technical SEO enhancements.
- Experience of enterprise-level website management and optimisation.
- Experience presenting SEO performance, strategy and recommendations to senior stakeholders and leadership teams.
- Experience working within cross-functional marketing environments, collaborating with PPC, Content, Web, Product Marketing and Analytics teams.
- Bachelor's degree in marketing, Business, Digital Media or related discipline, or equivalent professional experience.
What do you get in return?
- 25 days annual leave rising to 30
- 5% pension after probation
- State of the art offices
- Access to a range of benefits via My Benefits World
- Free eye care cover
- Life Assurance
- Cycle to Work Scheme
- EAP (Employee assistance programme)
- Quarterly Tes Socials
- Access to an extensive Learning and Development menu
Who are Tes?
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide.
We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.
Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.
By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education.
Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.
Join the hundreds of schools already benefiting from the Tes ecosystem.
Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.
With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit:
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SEO Manager employer: Tes Global
At Tes, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that fosters innovation and continuous learning. With state-of-the-art offices in Sheffield and London, our hybrid working model allows for flexibility while ensuring you are part of a vibrant team dedicated to empowering educators worldwide. We provide extensive employee growth opportunities, including access to a comprehensive Learning and Development menu, alongside competitive benefits such as generous annual leave and a supportive work environment that values transparency and technical excellence.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tes Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tes Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tes Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tes Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tes Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tes Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tes Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tes Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tes Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tes Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
