At a Glance
- Tasks: Lead marketing strategies for innovative educational products and drive market engagement.
- Company: Join Tes, a global leader in EdTech transforming education worldwide.
- Benefits: Enjoy 25 days annual leave, pension, and access to extensive learning opportunities.
- Other info: Dynamic hybrid work environment with excellent growth potential.
- Why this job: Make a real impact in education while developing your marketing career.
- Qualifications: Experience in product marketing, strong storytelling skills, and team leadership.
The predicted salary is between 60000 - 68000 £ per year.
Department: Marketing
Location: London or Sheffield
Working Pattern: Hybrid, includes 3 days each week in the office
Contact Type: Full time, permanent
Salary: £60,000 - £68,000 per annum
Role overview:
Tes is beginning a new era that brings together many separate products and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customers prosper through retention.
The Lead Product Marketing Manager sits within the Global Product Marketing function and is responsible for leading and delivering the go-to-market strategy for a set of products within a Tes product vertical. Working closely with Product, Sales and the wider Marketing team, you will build a strong understanding of the value and impact of those products for customers. You will translate this insight into clear campaign plans, define compelling messaging for buyers and implement effective ways to communicate value in the market.
You will take ownership of your product area, gain buy-in from stakeholders across the business and support the development of a best-in-class product marketing function that enables growth, strengthens retention and maximises value for schools. In addition, you will lead a small team, balancing priorities across campaigns and ensuring the right level of market engagement is achieved.
Key Responsibilities:
- Own and deliver marketing plans to drive demand generation, revenue pipeline, brand awareness and customer marketing.
- Act as a strategic business partner, driving market expansion across regions and markets.
- Build product positioning, messaging frameworks and value propositions.
- Collaborate with Creative and Communications teams to deliver guides, whitepapers, blogs, webinars and case studies.
- Monitor market trends, competitor activity and regulatory developments, translating insights into strategic direction.
- Partner closely with Sales, Customer Success and Product teams to improve customer experience and optimise conversion.
- Create and deliver sales enablement materials including battlecards, ROI tools, pitch decks and market narratives.
- Own campaign reporting, analysis and optimisation using data and insights.
- Lead and develop a small team, providing direction, coaching and performance management support.
- Support the Marketing Director in delivering product marketing strategy and ensuring effective alignment across marketing activities.
What will you need to succeed?
Experience
- Proven experience in revenue marketing, growth marketing or product marketing within a SaaS or EdTech business.
- Experience partnering with Sales to maximise conversion and revenue.
- Proven ability to articulate product value and create compelling messaging.
- Experience delivering integrated multi-channel marketing campaigns.
- Experience leading, influencing and managing a small team.
Knowledge & Skills
- Understanding of the challenges faced by schools and school groups.
- Familiarity with go-to-market planning for integrated technology solutions and subscription models.
- Exceptional storytelling, copywriting and messaging development skills.
- Strategic thinker with strong planning and campaign management capability.
- Data-driven and commercially minded.
- Strong influencing and stakeholder management skills.
- Excellent analytical and project management skills.
- Comfortable operating across international markets and regions.
- Proficiency with Salesforce, Looker, Google Analytics and marketing automation platforms.
What do you get in return?
- 25 days annual leave rising to 30
- 5% pension
- State of the art offices
- Access to a range of benefits via My Benefits World
- Free eye care cover
- Life Assurance
- Cycle to Work Scheme
- EAP (Employee Assistance Programme)
- Quarterly Tes Socials
- Access to an extensive Learning and Development menu
Who are Tes?
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on. Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools. By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide. Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment. With Tes, excellence in education is not just a goal, it's a sustainable and rewarding reality.
Lead Product Marketing Manager in London employer: Tes Global
TES Global is an exceptional employer that fosters a creative and collaborative work environment in the vibrant city of Sheffield. With a strong focus on employee growth, we offer numerous opportunities for professional development alongside competitive benefits and a flexible hybrid working pattern. Join us to be part of a dynamic team dedicated to producing impactful video content that resonates with audiences across various platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tes Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tes Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tes Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tes Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tes Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tes Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tes Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tes Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tes Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tes Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
