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- Tasks: Manage and optimise paid media campaigns across Google, LinkedIn, and Meta platforms.
- Company: Join a dynamic digital team focused on delivering results for B2B clients.
- Benefits: Enjoy remote work flexibility and collaborate with teams across the globe.
- Why this job: Perfect for data enthusiasts eager to drive impactful marketing strategies and learn continuously.
- Qualifications: Experience in B2B digital marketing and proficiency in campaign analysis required.
- Other info: Fluency in English and Spanish is essential; additional languages are a bonus.
The predicted salary is between 36000 - 60000 £ per year.
We seek a data-driven Paid Media Specialist to join our growing Digital team. You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.
This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI. This is a remote contractor role open to candidates based in the UK. The position requires working hours of 12:00–21:00 local UK time to ensure strong collaboration with our U.S. teams.
What You\\\’ll Do
- To meet client KPIs, you’ll build and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
- Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
- Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
- Run A/B tests on ad creatives, landing pages, and audience segments to improve conversion rates and ROI.
- Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed.
- Work closely with the Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
- Build clear, actionable performance reports and insights to clients and internal teams.
- Follow the ever-changing paid media landscape, and recommend relevant new ads strategies.
Who You Are
- Must have a strong background in managing and optimizing paid media campaigns on Google, LinkedIn, and Meta (Facebook/Instagram).
- Must have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
- You have expertise in LinkedIn strategy, audience targeting, bid management, budget allocation, and A/B testing.
- You’re proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and using insights to improve campaign efficiency.
- You’re proficient in building reporting decks and showcasing your work and value to the client.
- You’re able to work independently, take ownership of tasks, and seek answers proactively. You should be comfortable researching solutions online and utilizing available resources.
- You’re highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines.
- Having DemandBase, Reddit, Taboola Ads knowledge is a plus.
- You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
- You love collaborating and can effectively communicate performance insights and strategy recommendations.
- You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus.
Associate Director of Enterprise Client Operations
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Paid Media Specialist (UK) employer: terrahq
Contact Detail:
terrahq Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist (UK)
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads, LinkedIn, and Meta. This will not only help you during interviews but also demonstrate your passion for the industry and your commitment to staying ahead of the curve.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with B2B clients. Engaging in conversations about strategies and challenges can provide valuable insights and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Be ready to share metrics that showcase your success, such as improved CTR or reduced cost per acquisition, as this will highlight your data-driven approach.
✨Tip Number 4
Since this role requires collaboration with U.S. teams, practice articulating your thoughts clearly and concisely. Being able to communicate effectively across time zones is crucial, so consider how you can convey complex ideas simply and directly.
We think you need these skills to ace Paid Media Specialist (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid media campaigns, especially on Google Ads, LinkedIn, and Meta. Use specific metrics to demonstrate your success in optimising campaigns and achieving KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your ability to analyse performance metrics. Mention your agency experience with B2B clients and how you can contribute to the company's goals.
Showcase Relevant Skills: Emphasise your skills in A/B testing, audience segmentation, and campaign optimisation. Provide examples of how you've used these skills to improve ROI in previous roles.
Highlight Communication Abilities: Since the role involves collaboration with teams in different time zones, mention your strong communication skills. Discuss any experience you have in presenting findings and recommendations to clients or internal teams.
How to prepare for a job interview at terrahq
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data to optimise paid media campaigns. Highlight your experience with performance metrics like CTR and conversion rates, and be ready to explain how you adjusted strategies based on these insights.
✨Demonstrate Your B2B Expertise
Since the role focuses on B2B clients, make sure to share your agency experience in this area. Discuss the nuances of B2B digital marketing and how your strategies have successfully met client KPIs in the past.
✨Prepare for A/B Testing Discussions
A/B testing is crucial for this role, so come equipped with examples of tests you've run. Be ready to explain your process for testing ad creatives, landing pages, and audience segments, and how these tests improved ROI.
✨Communicate Clearly and Confidently
As a Paid Media Specialist, you'll need to present findings and recommendations. Practice articulating your insights clearly, and consider preparing a mini-report or presentation to showcase your ability to communicate effectively with both internal teams and clients.
